Starr Hill introduces Wahoo Pale Ale in Partnership with UVA

I brought you an early peek, and now this update from Starr Hill:

Starr Hill Brewery is excited to announce a new partnership with the University of Virginia to produce officially licensed products in the craft beer category. Beginning August 1, 2022, Wahoo Pale Ale will be made available throughout the Commonwealth, including Starr Hill’s six locations as well as in commercial distribution throughout Virginia. zzubreebym

Starr Hill’s brand development team designed the new Pale Ale recipe with UVA specifically in mind. Wahoo Pale Ale is packed with juicy, fruit-forward hop flavors and backed with a smooth malt finish. Wahoo Pale Ale will be available in 12 oz cans in both 12 packs and 6 packs, as well as in 16 oz cans and draft.

“Our team couldn’t be more excited to be a part of this new partnership with UVA,” said Josh Cromwell, Starr Hill’s Vice President. “Given Starr Hill’s deeply-rooted connection to the University of Virginia, we are thrilled at the chance to create a beer that will celebrate the culture and history of our town.”

UVA fans will be able to find Wahoo Pale Ale at UVA athletic events, grocery stores, and on-premise venues throughout the Commonwealth. Beginning August 1, customers can search the Beer Finder to find Wahoo Pale Ale at a store near you.

Go Hoos!