Sierra Nevada CEO Jeff White To Retire, Ken Grossman Will Be Interim CEO
Story by:
MyBeer Buzz
Published: June 6, 2023
| Updated: July 5, 2025
From Sierra Nevada :
Jeff White, CEO of Sierra Nevada Brewing since 2019 announced his upcoming retirement earlier today. Ken Grossman will step in as interim CEO until a replacement can be found.
“We are excited for Jeff and are grateful for his many contributions to Sierra Nevada,” said the brand in a press release. “During his time as CEO, Jeff helped drive our company from a beer brewer to a beverage company, shepherding in a new era of beyond beer products and innovation.”
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