Shmaltz Launches – Shtick In a Box With a Hole

Live from Clifton Park, NY — Shmaltz Brewing Company presents Shtick in a Box®, a holiday variety 12-pack fully packed with delicious He’brew® beers and sealed with Shmaltz’s renowned signature shtick. Shtick in a Box® will be available beginning October 1, 2015 at retail stores in more than 35 markets through Shmaltz’s extensive distribution network.

Open the top and take a look inside, There’s no JUNK in this box! Shtick in a Box® features three 12 oz. bottles of four different styles from the microbrewery’s award-winning portfolio. Shmaltz’s tribute to the little guy and affable underdog, Slingshot American Craft Lager® is guaranteed to hit the craft beer bulls eye every time. Hop Manna IPA® is the answer to hop heads prayers for a delicious IPA bearing floral and citrus flavors. Messiah Nut Brown Ale® is the brown ale you’ve been waiting for with a complex yet smooth blend of bold dark malts revealing hints of chocolate, coffee and toffee paired with a lovely hop character. For this year’s Chanukah 2015,candles won’t be the only thing getting lit. Shmaltz releases Hannukah, Chanukah: Pass The Beer®, a Dark Ale brewed with 8 malts, 8 hops and 8% ABV in homage of those 8 crazy nights.

Shtick in a Box® is a seductive gift box sure to delight craft beer fans far and wide. It doesn’t matter if you celebrate Chanukah, Christmas or Kwanzaa, this special package is sure to add cheer throughout the holiday season.

Shmaltz Brewing wants to see your shtick with a #ShtickPic!

Shmaltz Brewing invites fans to show off their own shtick on Twitter, Instagram and Facebook using the hastag #Shtickpic. Just follow these easy steps. Step 1. Get aShtick in the Box® Variety Pack. Step 2. Crack open a He’brew Beer (or twelve). Step 3. Snap a picture or video exposing original shtick alongside your very own He’brew® beer and Shtick in a Box®. And that’s the way you do it!

To find a Shmaltz wholesaler in a city near you, please visit shmaltzbrewing.com/HEBREW/distributors.html