Second Self Debuts New Contender – Rotating Hazy IPA Series

From Second Self:

Debuting this month, Second Self Beer Company announces New Contender, a rotating hazy IPA series. The craft brewery based in Atlanta, Georgia, is taking a creative spin on the hazy IPA by using a new two-hop blend each time it’s brewed, resulting in original flavor combinations with each release. Inspired by classic fighting video games, a favorite pastime for many at Second Self, two hops within each release or “round” will “battle it out” to see which remains for the next release. The Second Self team will decipher the winner each time, replacing the vanquished hops with a “New Contender,” hence the series title.

“We love the creativity of our team, and when Head Brewer Austin Brumley came to me with this idea, I knew we had run with it,” says Second Self Co-Founder and Beer Architect, Jason Santamaria. “We’re excited to experiment with different hops in ways we have not before. I can’t wait to see how the beer community responds to it.”

Keith Rein, design specialist at Salt and Paper House in Athens, Georgia, created the cheeky artwork in addition to a running list of other labels he has made for Second Self, such as the more recent releases of their cocktail-inspired series and Golden Blonde.

El Dorado and Mosaic, the first of the hops to face off, will make their initial debut at Second Self’s Five Year Anniversary Party at their Westside Taproom on October 12. In the weeks following, each beer in the ongoing series will be available for purchase in 16oz. cans at Second Self’s Westside tasting room (1317 Logan Circle NW) and in shops, bars and restaurants throughout Georgia and South Carolina.

ABOUT SECOND SELF BEER COMPANY

Second Self’s co-founders Jason Santamaria and Chris Doyle released their highly acclaimed beers to the public in fall 2014, and since then the brewery has expanded twice, with increases in production capabilities and growth into markets across Georgia, Alabama and South Carolina. Second Self’s beers are brewed with fresh ingredients like blue ginger, lemongrass, lime and fresh guava (never dried ingredients or extracts), and their team has been inspired by a variety of beer styles, yielding their popular Thai Wheat, A.T.aLe, Havana Night, viKings of the South and more. Their Westside brewery, located at 1317 Logan Circle NW, Atlanta, GA, is open to the public for tastings on Thursday to Sunday, and event info can be found here. Second Self has been nationally recognized by The Wall Street Journal, Food & Wine, DRAFT Magazine, Beer Advocate, Fortune, Paste Magazine and many more.