Samuel Adams Brewing the American Dream Announces Winner of 4th Annual National Pitch Room Competition

As an important extension of the coaching and mentoring activities that are part of the Brewing the American Dream program, the Pitch Room competition focuses on helping small food and beverage business owners perfect the art of the sales pitch, as well as gain exposure to important food and beverage retailers and buyers. The finals were the culmination of four regional events and a virtual Wild Card competition held throughout 2016.

On December 1^st in Boston, seven food and beverage small business owners from Boston, Denver, Lincoln (NE), San Diego and Washington, D.C., presented their best two-minute sales pitch to a panel of expert judges. After providing constructive feedback to each of the entrepreneurs, the judges selected the best pitch based on the quality of the presentation, creativity, passion and product viability. The ultimate winner, Minus the Moo, was awarded a $10,000 business grant and extended mentoring from Samuel Adams in 2017.

The expert panel of judges that joined Sam Adams founder and brewer Jim Koch for the Boston Pitch Room Finals included:

"Our Pitch Room final showcased the best of the small food and beverage businesses we’ve met from across the country," said Samuel Adams founder and brewer Jim Koch, who was also one of the judges. "Last night, we heard from so many great businesses – it was hard to choose just one. Minus the Moo’s lactose-free dairy ice cream especially differentiated itself, and our panel of experts think it has real market potential. Katy and Gwen’s passion really came through, which is something that resonated with me as someone who has started and grown a business from scratch. Right now, they are a thriving regional business, and our goal through this program is to help them get in front of a national audience."

Koch added that the runner-up was Deaf Man’s BBQ Sauce, and as the second-place winner will also receive one-on-one coaching from the Samuel Adams executive team.

"Winning the Sam Adams Brewing the American Dream Pitch Room finals is a really big deal for our small business, and we’re so excited about it," said Katy Flannery, co-founder of Minus the Moo. "Every business that presented was impressive, and it was an honor to be at the competition and competing with them."

"The grant, and especially the mentoring, are really going to help our business get to the next level," added Minus the Moo co-founder Gwen Burlingame. "We got great feedback from the judges and we’re ready to jump in and work with the Sam Adams team to help grow our business so that everyone, whether they’re lactose intolerant or not, can enjoy great ice cream." 

Minus the Moo began when Katy, who’s lactose-intolerant, and Gwen, a sympathetic ice cream lover, bonded over the void of authentic tasting, lactose-free ice cream options. Katy began experimenting in 2012, and developed an ice cream recipe using real dairy and the lactase enzyme to ensure it was lactose-free. Gwen supported Katy’s goals of sharing this new product with all lactose intolerant ice cream lovers, and they teamed-up to create Minus the Moo.

As the core philanthropic program for Samuel Adams, Brewing the American Dream is executed in partnership with Accion—the largest nonprofit micro- and small business lender in the United States. Since Brewing the American Dream began in 2008, Samuel Adams and Accion have lent more than $11.2 million to over 950 businesses. Just as important, the program has coached or mentored more than 6,000 small businesses and helped to create or save over 3,800 jobs across the country. The program has also seen an unprecedented loan repayment rate of 98.1 percent – well above the national average for small business loans.

To learn more please visit: http://btad.samueladams.com.