Russian River Pliny The Elder Economic Impact (Video)

The Sonoma Economic Development Board has finally completed their study on the economic impact of Craft beer, cider, and distilled products in Sonoma County! They also did a 2 week study focused on our 2013 release of Pliny the Younger. It was very interesting to work with them and I’m excited to share the final results with you! Here is a link to the video they filmed during the Younger release. You can read the entire report (or just browse through it) at www.sonomaedb.org. I think I will go celebrate with a cold beer brewed right here in Sonoma County! Thanks for supporting Sonoma County craft brews!
http://www.youtube.com/watch?v=3XQBlc9zp84

From the Report:

The 2013 release of Pliny the Younger drew 12,500 attendees
to Russian River Brewing. According to the survey results,
8,140 of these attendees, or 65 percent, were tourists who
traveled specifically to try the beer. Their aggregate expenditure within Sonoma County, also known as their direct impact,
totaled $1,440,151. In addition, the money that tourists spent
in the local economy had multiplier effects in similar ways as
discussed in the industry economic impact section on page 6
of this report. The indirect impact and the induced impact are
estimated to have been $421,467 and $495,991, respectively.
The total tourism related impact of Pliny the Younger was
$2,357,609.

At least 26 states and 5 foreign countries were represented at
the 2013 release of Pliny the Younger. The majority of tourists,
83.6 percent, were from California. Other domestic tourists
made up 15.2 percent of the visitors with the remaining 1.1
percent traveling internationally.

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