Rock Legend and Spirits Trailblazer Sammy Hagar’s Sammy’s Beach Bar Rum Debuts a Refreshed Look and an All-Natural, Newly Enhanced Formula

Hagar’s award-winning Puerto Rico-made rum is reformulated for enhanced

balance and smooth tropical notes which perfectly enrich any summer cocktail.

LOS ANGELES, CA  – July 24, 2023 – Rock n’ Roll Hall of Famer and spirits trailblazer, Sammy Hagar, who is widely credited as the pioneer of the celebrity-backed spirits trend, is introducing a refreshed look and enhanced formula for his award-winning, top-shelf Sammy’s Beach Bar Platinum Rum.

Now in partnership with Rick Springfield, Sammy’s Beach Bar Rum is made in Puerto Rico with all-natural ingredients and distilled three times. The Platinum Rum is the first in Hagar’s portfolio of rums to debut new branding and slight enhancements for flavor, resulting in a smooth, well-balanced tasting experience highlighted by tropical notes with a hint of coconut and banana. Hagar recommends his Platinum Rum for any classic white rum cocktails such as mojitos, daiquiris, mai tais and piña coladas.

Sammy’s Beach Bar Rum is available for purchase nationwide, with the exception of Hawaii. More information can be found at sammysbeachbarrum.com/rums/.

Widely credited for his trailblazing creation of Cabo Wabo Tequila in 1996, Hagar’s legendary foray into spirits began with a personal quest to craft a premium tequila. He quickly built the brand into the #2 selling premium tequila in the US before selling it to Gruppo Campari in a $100 million deal that is widely credited as the start of the celebrity-backed spirits trend. Today, Hagar’s enviable spirits portfolio includes Sammy’s Beach Bar Rum, a premium Puerto Rico-made rum he founded in 2012 and now includes partner Rick Springfield, Santo, a premium tequila brand in partnership with world-famous chef, Guy Fieri, that offers Santo Tequila Añejo, Santo Tequila Blanco, Santo Tequila Reposado and Santo Tequila Blanco 110, as well as the innovative Mezquila – the world’s first tequila/mezcal blend, and Sammy’s Beach Bar Cocktail Co., an award-winning top-shelf sparkling rum canned cocktail.

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About Sammy’s Beach Bar Rum:

Legendary rocker and spirits entrepreneur Sammy Hagar’s Sammy’s Beach Bar Rum offers a newly enhanced line of top-shelf rums including a Platinum White, Red Head and Kola Nut Spiced. Now in partnership with Rick Springfield, Hagar’s Puerto Rico-made Beach Bar Rum steeps island flavor into each bottle. Made with all-natural ingredients and the finest sugar cane in the Caribbean, the rum is distilled three times to produce the finest rum in the world. More information about Sammy’s Beach Bar Rum can be found on the website at https://www.sammysbeachbarrum.com/, as well as on Facebook, Instagram and Twitter.

About Sammy Hagar:

For more than four decades, Sammy Hagar has been recognized as one of the best and most accomplished lead singers and songwriters in rock music. From breaking into the industry with the seminal hard rock band Montrose, to his multi-platinum solo career, to his ride as the frontman of Van Halen, Chickenfoot and his latest best-selling supergroup The Circle, whose new album, “Crazy Times,” was released on Sept. 30. Hagar has amassed 25 Platinum albums on sales surpassing 50 million worldwide. Along his journey, he has set the tone for some of the greatest rock anthems ever written with songs like "I Can’t Drive 55," "Right Now," and "Why Can’t This Be Love," and earned the highest respect of the music industry with a Grammy Award and induction into the Rock & Roll Hall of Fame. Since opening his flagship Cabo Wabo Cantina, he’s turned a lifelong passion for great food, music and spirits into a thriving and iconic lifestyle brand. Since opening his flagship Cabo Wabo Cantina, he’s turned a lifelong passion for great food, music and spirits into a thriving and iconic lifestyle brand encompassing restaurants and spirits. A spirits industry trailblazer, he launched Cabo Wabo Tequila in 1996, catapulting it into the #2 tequila brand in the United States. He sold Cabo Wabo Tequila in 2010 for what was at the time a record-breaking nine figure sum, solidifying his position as a spirits leader. He now owns an award-winning portfolio of award-winning, top-shelf spirits, including Santo Tequila and Mezquila with tastemaker, Guy Fieri; Beach Bar Rum with rock icon, Rick Springfield; and his latest venture, Sammy’s Beach Bar Cocktail Co., which debuted with a line of sparkling rum cocktails in a can steeped in island flavor with his own Puerto Rico-made rum. Never one to hit the brakes, Sammy’s also expanded his successes into publishing, TV, radio and beyond, including five seasons of his hit TV show, “Rock & Roll Road Trip with Sammy Hagar,” and as host of “Sammy Hagar’s Top Rock Countdown,” a weekly syndicated radio show broadcast airing on 90+ US stations. He’s also a #1 NYT bestselling author and recently released his first cocktail book, “Sammy Hagar’s Greatest Cocktail Hits,” which contains cocktail recipes inspired by his life’s journey. Hagar is a dedicated philanthropist whose private non-profit foundation focuses on food relief and children’s causes across the country. Visit RedRocker.com for more information.