Rock Legend and Spirits Trailblazer Sammy Hagar Brings Sammy’s Beach Bar Cocktail Co. Sparkling Rum Cocktails in a Can to the Sunshine State

Rock Legend and Spirits Trailblazer Sammy Hagar

Brings Sammy’s Beach Bar Cocktail Co.

Sparkling Rum Cocktails in a Can to the Sunshine State

Enjoy a round of Hagar’s new award-winning,

Top-shelf cocktails in the beautiful Florida weather

Sammy’s Beach Bar Cocktail Co. lifestyle photos for download, here, photo credit Zan Passante

Sammy’s Beach Bar Cocktail Co. solo can photos available for download, here, photo credit Zan Passante

Miami – June 30, 2022 – Rock & Roll Hall of Famer and spirits trailblazer, Sammy Hagar, is rolling out his new, award-winning Sammy’s Beach Bar Cocktail Co. top-shelf sparkling rum cocktails in a can throughout Florida, starting early summer.

Hagar’s award-winning Puerto Rico-made Beach Bar Rum steeps island flavor into the sparkling rum cocktails, which come in four playful twists on classic flavors: Tangerine Dream, Pineapple Splash, Island Pop and Cherry Kola Chill. Made with all natural ingredients and sweetened with agave, each flavor is 5.5% alcohol by volume (ABV), under 130 calories, and five grams of sugar per 12 oz. can.

“Florida is a second home to my family, and I know the Sunshine State is going to love Sammy’s Beach Bar Cocktail Co. sparkling rum cocktails,” said Hagar, who made history as the first celebrity spirits entrepreneur with his legendary Cabo Wabo Tequila. “You’ll want to throw these cocktails in a cooler and take them to the beach, your pool party, out tailgating, and your backyard barbeque. They’re so good that they’re even going to be your favorite drink at the local bar.”

Hagar developed Sammy’s Beach Bar Cocktail Co. as a better tasting and healthier alternative to canned cocktails, which are typically made from malt and artificial ingredients. Descriptions of the four flavors include:

• Tangerine Dream – A refreshing blend of tangerine and vanilla cream; like the classic Creamsicle.
• Pineapple Splash – The slight sweetness of pineapple, followed by the kick of jalapeño.
• Island Pop – The fruity flavors of cherry, pineapple, and citrus, pack a Hawaiian punch.
• Cherry Kola Chill – The classic soda fountain flavor of cherry cola with a hint of spice.

The Florida debut follows highly successful rollouts in California, Nevada and Texas, where the sparkling rum cocktails are now available in restaurants, bars and retail stores including major chains such as Safeway, Albertsons, Total Wine & More, Gelsons, Spec’s, WB Liquors and Twin Liquors. Sold in four-packs of the same flavor, the cans are also available for purchase across 44 states through the website at https://sbbcco.com/buy-now. To find Sammy’s Beach Bar Cocktail Co.’s sparkling rum cocktails near you, click here.

A celebration of beach life, Sammy’s Beach Bar Cocktail Co. supports charities behind beach and ocean clean-up initiatives. More information about Sammy’s Beach Bar Cocktail Co. can be found on the website at www.SBBCCO.com, on Facebook and on Instagram.

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About Sammy’s Beach Bar Cocktail Co.

Get ready to dip your toes in the sand… Legendary rocker and spirits entrepreneur Sammy Hagar has announced Sammy’s Beach Bar Cocktail Co., debuting with a line of “ready to drink” (RTD) top-shelf sparkling rum cocktails in a can. Made with the Rock & Roll Hall of Famer’s award-winning premium Beach Bar Rum, the sparkling rum cocktails come in four playful twists on classic flavors, each awarded by the San Francisco Spirits Awards: Tangerine Dream, Pineapple Splash, Island Pop and Cherry Kola Chill. Distilled in Puerto Rico, Beach Bar Rum steeps island flavor into the sparkling rum cocktails, which are made with all-natural ingredients and sweetened with agave syrup. A celebration of beach life, Sammy’s Beach Bar Cocktail Co. supports charities such as International Bird Rescue as part of the company’s beach and ocean clean-up initiatives. More information about Sammy’s Beach Bar Cocktail Co. can be found on the website at www.SBBCCO.com, on Facebook and on Instagram.

Rockstar Sammy Hagar Coming to Waterstone Resort

in Boca Raton, Florida to Celebrate Launch of

Sammy’s Beach Bar Cocktail Co. in Sunshine State

“Sammy Hagar’s Waterstone Resort Bar Takeover” invites South Florida

residents to a bayside party on the shores of Lake Boca Raton

Boca Raton, FL – July 7, 2022 – Rock legend Sammy Hagar invites guests to cool off in style on the edge of Lake Boca Raton to party only like the Red Rocker can with “Sammy Hagar’s Waterstone Resort Bar Takeover.” Celebrating the Florida launch of Sammy’s Beach Bar Cocktail Co., which offers a line of top-shelf sparkling rum cocktails in a can, the celebration will be held from noon-4 p.m. on Saturday, July 23.

Hagar will join South Florida residents and guests at the Waterstone Resort’s SeaSpray Inlet Grill and boaters in Lake Boca Raton for an afternoon bash by the bay. Partygoers and sunbathers relaxing waterside will experience Hagar’s award-winning sparkling rum cocktails while partaking in food and drink specials as well as themed giveaways.

Sammy’s Beach Bar Cocktail Co. is available in Florida now following highly successful debuts in California, Texas and Nevada, with several more states coming soon. Hagar’s award-winning Puerto Rico-made Beach Bar Rum steeps island flavors into the canned cocktails, which are available in four playful twists on classic flavors: Tangerine Dream, Pineapple Splash, Island Pop and Cherry Kola Chill. Made with all-natural ingredients and sweetened with agave syrup, each 12 oz. can is under 130 calories, contains five grams of sugar, and is 5.5% alcohol by volume (ABV).

Hagar’s signature spirits will take over the Grill’s cocktail menu for the day with several cocktails made with his Santo Tequila Blanco, Santo Tequila Reposado and Beach Bar Rum. They include Santo Ranch Water, Classic Santo Margarita, Smoky Paloma, Red Head Mai Tai, Maui Spiced Beach and the Rockin’ Daquiri, all of which can be found in “Sammy Hagar’s Cocktail Hits: 85 Personal Favorites from the Red Rocker.” Hagar will showcase his mixology skills from behind the bar as he shares samples of his famed drinks and sparkling canned Sammy’s Beach Bar Cocktails.

A celebration of beach life, Sammy’s Beach Bar Cocktail Co. supports non-profit organizations supporting beach and ocean clean-up initiatives. More information and photos can be found on the fact sheet, linked here.

###

About Sammy’s Beach Bar Cocktail Co.

Get ready to dip your toes in the sand… Legendary rocker and spirits entrepreneur Sammy Hagar’s new Sammy’s Beach Bar Cocktail Co. offers a line of “ready to drink” (RTD) top-shelf sparkling rum cocktails that come in four playful twists on classic flavors. Each awarded by the San Francisco Spirits Awards, they include Tangerine Dream, Pineapple Splash, Island Pop and Cherry Kola Chill. Hagar’s Puerto Rico-made Beach Bar Rum steeps island flavor into the cocktails, which are made with all-natural ingredients and sweetened with agave syrup. Each 12 oz. can is under 130 calories, contains five grams of sugar, and is 5.5% alcohol by volume (ABV). A celebration of beach life, Sammy’s Beach Bar Cocktail Co. supports charities such as International Bird Rescue and the Surfrider Foundation as part of the company’s beach and ocean clean-up initiatives. More information about Sammy’s Beach Bar Cocktail Co. can be found on the website at www.SBBCCO.com, as well as on Facebook and Instagram.

About Waterstone Resort & Marina:

Experience the ultimate waterfront retreat at Waterstone Resort & Marina, Boca Raton, Curio Collection. Located on the Intracoastal Waterway, Waterstone is within walking distance to the South Inlet Beach and nearby Boca’s top area attractions. The resort features 139 guest rooms each with a private balcony and water views, a pool with private cabanas, watersports, outdoor dining options including Seaspray Inlet Grill and 8,000 square feet of event space.