Robosen Robotics Debuts Performance Series Line of Robots With the Highly Anticipated, Fan Favorite Bumblebee G1 Performance Robot

Robosen’s Extensive Robotic Expertise is Showcased in the New “Mini Theater” Feature That Allows Fans to Create Incredible Sequences & Amazing Interactive Capabilities with TRANSFORMERS Flagship and Elite Optimus Prime robots

(Los Angeles, CA and Shenzhen, China)—June 21, 2023— Robosen Robotics (Robosen.com), a leading innovator in the field of robotics, today announced Bumblebee G1 Performance, the first product in its Performance Series line of robots.  Through Robosen’s partnership with Hasbro, fans of the iconic franchise can enjoy their favorite Autobot companion now in real life, and with Mini Theater, fans that own either TRANSFORMERS Flagship or Elite Optimus Prime, can have Bumblebee interact with their Optimus Prime, creating incredible sequences and interactions that come to life right before your eyes. Bumblebee G1 Performance retails for $399 USD at robosen.com/us/bumblebee-g1-performance

With an improved walking algorithm, fluid actions and sequences, Bumblebee jumps into action with his 17 servo motors and in a perfectly executed original G1 form. This authentic reproduction features the symbolic antenna-shaped "horns" and the smooth, flowing lines of the iconic yellow Volkswagen Beetle that defined an era.  He is fast, agile, voice activated and programmable with four operating modes, allowing him to show off his acrobatic skills as he blasts away the Decepticons. 

The interactive experience is endless with Bumblebee now being able to interact with both Flagship and Elite Optimus Prime through the new Mini Theater experience. Fans can use the power of their voice or program dynamic sequences, creating a one-of-a-kind entertainment experience. 

With the state-of-the-art adaptive gait algorithm, Bumblebee’s two adjustable walking speeds will instantly adjust based on the movement, ensuring a smooth, natural pace every time. Plus, its built-in 6-Axis IMU allows it to perform high-difficulty poses such as single-leg squats, side kicks, and bending over. Even if Bumblebee falls down, it will automatically get up on its own.

Featuring 45 custom-engineered microchips and 17 body parts, the nearly 14-inch tall Bumblebee is light and portable, weighing 2.6 lbs. And with its manual and block-based programming,  20 pre-installed voice commands, plus 69 original G1 sound bytes voiced by the G1 voice actor Dan Gilvezan. Fans can easily enjoy an interactive, creative, and fun experience on the go. 

“We’re thrilled  to bring this highly anticipated robot to fans and debut our Performance Series line with Bumblebee G1 Performance,” said Sean Tang, Director of Robosen USA. “Our talented team is excited to bring Mini Theater to our customers, allowing them to unleash their creativity and produce some awe-inspiring interactions with Optimus Prime.” 

Crafted with exquisite details, including functioning LED eyes, headlights in the feet, molded Autobot logo and concealed joints while walking, Bumblebee comes in a protective foam travel case with an illuminated ion blaster accessory, a charging block and USB C cable. 

About Robosen

Robosen Robotics is an innovator in the field of robotics, leading the way in digital drive technology, artificial joint driving algorithms, force feedback technology, artificial intelligence, and programming. For more information, please visit robosen.com

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About Transformers

The TRANSFORMERS brand is a global powerhouse franchise with millions of fans around the world. Since 1984, the battle between the Autobots and Decepticons has come to life in movies, TV shows, comic books, innovative toys, and digital media, bringing incredible “MORE THAN MEETS THE EYE” experiences to fans of all ages. The brand’s enduring connection is made possible by its rich storytelling and characters: the heroic Autobots who seek to protect all life, and the evil Decepticons who seek to conquer the universe. The TRANSFORMERS brand is a Hasbro franchise.

About Hasbro

Hasbro is a global leader in play whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through gaming, consumer products and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.

Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit corporate.hasbro.com.