ROBERT PATTINSON HEADLINES 1664’S “UNQUESTIONABLY GOOD TASTE” LONDON LAUNCH

LONDON, April 2, 2026- Robert Pattinson joined journalists, influencers and industry guests in central London tonight for the launch of 1664’s new global campaign, “Unquestionably Good Taste”.


Robert Pattinson at the launch of 1664’s “Unquestionably Good Taste” campaign

The evening opened with a screening of the campaign film — a Paris-set short directed by Brady Corbet in which Pattinson plays three contrasting characters — followed by an on-stage interview hosted by film critic, Ali Plumb, with Pattinson on his role in the film and as 1664 Global’s ambassador, and a separate panel discussion with Raven Smith, Rickie Ho and Patricia Bright on contemporary ideas of taste and culture.

Held at Town Hall Spaces, the event brought together media and creative talent from the UK and international markets for a night of film, debate, and product moments that showcased 1664 Blanc’s position as a premium, fashion-aligned beer. The campaign was presented as a cultural conversation — inviting audiences to consider how taste is made and expressed across art, fashion and lifestyle.

Robert Pattinson said: “What really drew me to 1664 was the refreshing, strong sense of style and humour. I enjoyed playing characters with completely different identities and points of view, each convinced they’re right. Taste is such a personal thing – everyone thinks they’ve cracked it. The fun of the film is watching that certainty unravel and explore how subjective Good Taste really is.”

About 1664

Blue in bottle and iconic in flavour. 1664 Blanc is a light and refreshing premium bière française with a hint of citrus and a delicate touch of spice. Perfect for moments with friends. To find out more, please visit @1664blanc

Kronenbourg 1664 is a premium French pale lager, first brewed in 1664 by Jerome Hatt in Strasbourg, France. It is renowned for using Strisselspalt hops, known as the “caviar of hops,” providing low bitterness and aromatic quality. The brand, now owned by Carlsberg, is recognized worldwide for its 5.5% ABV lager and the fruity, citrus-forward 1664 Blanc wheat beer. 

Key Details About 1664:

Origin: Jerome Hatt obtained his master brewer diploma and established his first brewery in 1664, near Strasbourg Cathedral.

Key Ingredients: The beer features the aromatic Strisselspalt hop.

Product Variants: Includes the flagship 1664 Lager, 1664 Blanc (a fruity wheat beer), 1664 Blanc Fruit Rouges, and 1664 Blanc Alcohol Free.

Iconic Status: It is the 5th oldest beer brand in the world still in existence and is a leading premium beer brand in France.

Marketing: Known for campaigns like “Smaller Bubbles, Smoother Taste,” and recently launched a 2026 campaign featuring actor Robert Pattinson. 

Historical Context (1664):

New Netherland Surrender: On September 29, 1664, the Dutch colony of New Netherland (now New York, New Jersey, Delaware, and Connecticut) was surrendered to the British.

Shakespeare’s Third Folio: 1664 saw the publication of the Third Folio of William Shakespeare’s plays.

The Chesterfield Portrait: The “Chesterfield Portrait” of William Shakespeare was created in this year.

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