Reuben’s Expands Distribution to Colorado and the UK

From Reuben’s Brews:

Seattle, WA  (3/1/21) – Reuben’s Brews is well known for brewing a wide breadth of beers, including over 180 different beers last year alone. That breadth has always been a defining characteristic of Reuben’s, and now the Seattle-based family
brewery is embracing a new whole new kind of breadth. Starting in March, Reuben’s Brews will have their beers available in both Colorado and the United Kingdom.

Reuben’s Co-Founder Adam Robbings, a UK native who moved to Seattle in 2004, maintains a strong connection to his roots in London and the nearby Berkshire area. Now, following on the heels of Crikey IPA being named “Best North American Beer” at the 2020 Brussels Beer Challenge, Reuben’s has partnered with award-winning West Berkshire Brewery to brew and distribute a special range of beers around London and the wider UK market. The new partnership will allow for some of the finest beers from across the pond to be brewed, distributed and enjoyed fresh on British soil.

"Adam and his team share the same passion and respect for beer that we do,” said Managing Director for West Berkshire
Brewery, Tom Lucas. “We both focus on the drinker, creating full flavoured brews of all styles with balance and drinkability
at the heart.” Robbings added: “I’m very excited that my parents, family, and friends can now try our beer as fresh as possible at their homes in the UK and taste the flavour of true West Coast-style beers that we brew in the great tradition of our region."

WBB and Reuben’s will begin offering three beers: a special UK edition of their decorated “Crikey IPA”, a UK version of their Hazy India Pale Ale “Hazealicious IPA”, and “Pacific Pils”, a new pilsner that honors the ingredients and terroir of the Pacific Northwest. All three beers are available starting March 2021 through WBB and its distribution partners. The Trans-Atlantic partners are also developing an "exchange" program for their brewers and teams to share ideas, experiment with new brews, and have a bit of fun along the way.

At the same time, Reuben’s is expanding distribution closer to home. Starting this week, Reuben’s core beers Crikey IPA, Hazealicious, and Pilsner will be widely available in specialty beer shops and liquor stores around the state of Colorado through a new partnership with Colorado Craft Distributing. Colorado craft beer lovers will also have access to Reuben’s widerrange of seasonal offerings in the months to come including their Crush Series, their Unbound Series, and their limited- release Breadth Series.

“Colorado has a deep, rich brewing tradition and millions of knowledgeable and passionate craft beer lovers, similar to Washington. We visit at least once a year for the Great American Beer Festival in Denver and have a love for the place and the people,” said Robbings. “Because of our success at the GABF over the years, and our many friends around the state, we’re proud to now have a chance to share our breadth of balanced beers with the great people of Colorado.”

For more info and to find specific locations where Reuben’s has landed in Colorado, visit ReubensBrews.com and check out the Beer Finder at: ReubensBrews.com/beer-finder