Peroni x Alp N Rock Launches New Après-Ski Collection

Peroni Nastro Azzurro and luxury brand Alp N Rock are back for round two, launching an all-new limited-edition après-ski collection that takes Italian elegance to the mountains.
 
Following last year’s successful debut, the two premium brands are teaming up again to deliver even more style to the world of beer and fashion. This year’s collection features six new pieces designed to elevate your look both on and off the slopes:
 
Peroni Dark Blue + Ivory Striped Unisex Half Zip Sweaters
Peroni Dark Blue Women’s Patch Henley
Peroni Dark Blue Men’s Patch Henley
Peroni Dark Blue Women’s Fitted Sweater
Ivory Beanie
Ivory Belt Bag
 
Prices range from $86 – $360
 
Legal drinking-age consumers can purchase the limited-edition collection at shop.peroniusa.com/collections/apres-ski starting today, while supplies last.

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About Peroni:

Peroni is a popular Italian lager, known for its crisp, light, and refreshing taste, made with ingredients like barley malt, hops, and a specific Italian maize called “Nostrano dell’Isola”. The brand was founded in 1846 and is now one of Italy’s leading breweries, with its Nastro Azzurro variety being its flagship international brand. 

History and background
Founding: The company was founded by Francesco Peroni in 1846 in Vigevano, Italy.
Growth: It later opened a second brewery in Rome, establishing a strong Italian identity. It grew significantly in post-WWII Italy.
Iconic launch: In 1963, it launched its iconic “Nastro Azzurro” beer, designed as a premium lager.
Ownership: The company is now under international ownership, but maintains its strong Italian roots and production. 

Brewing and ingredients
Key ingredients: Peroni uses high-quality ingredients, including barley malt, hops, and the special Nostrano dell’Isola maize grown in Italy.
Maize: The use of this specific maize gives the beer its light, golden color and clarity.
Taste profile: It is described as a crisp, light, and refreshing European lager with a balance of bitterness and citrus or spicy notes.
Production: The company produces millions of hectoliters annually, with a significant portion exported internationally. 

Products and variations
Peroni: The original lager, with its signature crisp taste.
Nastro Azzurro: The most popular international export, a premium lager that is light and clean with a 5.1% ABV.
Other varieties: The company also produces other brands, including a non-alcoholic “NA 0.0%” option.
Gran Riserva: A line of premium beers available in glass bottles.