Pabst & Grillo’s Pickles Collaborating On Pabst Blue Ribbon Pickle Beer

Pabst Brewing in La Crosse, Wisconsin, is rolling out a unique new variant: Pabst Blue Ribbon Pickle Beer. This upcoming release is a collaboration with Grillo’s Pickles, the well‑known pickle brand with roots in Massachusetts and Indiana. The beer checks in at 4.7% ABV and will be available in 12‑oz cans.

Stay tuned for full release details as this PBR x Grillo’s Pickles creation gets closer to hitting shelves.

About Pabst Brewing:

Pabst Brewing Company, founded in Milwaukee in 1844 as Best Brewing Co., became a brewing giant under Frederick Pabst, known for its flagship Pabst Blue Ribbon (PBR) lager, famous for its blue ribbon awarded at the 1893 World’s Fair. After rising to become the nation’s largest brewer by the late 19th century, it navigated challenges like Prohibition, later marketing PBR as a bargain beer before revitalizing its image with iconic campaigns and a diverse portfolio including Old Milwaukee, Schlitz, and Lone Star, now owned by Eugene Kashper and focusing on its classic American roots. 

Key Highlights:

Origins: Began in Milwaukee, Wisconsin, by Jacob Best and his sons, later expanding under Frederick Pabst, who married into the family.

Pabst Blue Ribbon (PBR): Named for the blue ribbon from the 1893 Chicago World’s Fair, it became a symbol of quality and tradition, later repositioned as a popular, affordable lager.

Growth & Competition: Became one of America’s largest brewers by the early 1900s, competing fiercely with Anheuser-Busch.

Brand Portfolio: Owns many legacy American brands, including Schlitz, Old Milwaukee, Lone Star, and National Bohemian.

Modern Era: Acquired by Eugene Kashper, who aims to blend innovation with honoring the brand’s heritage, including partnerships with cultural brands and launching new products.

Production: Relies on contract brewers like City Brewing Company for much of its production. 

Brand Identity:
Pabst is known for its classic, no-frills American lager, appealing to a broad audience with its crisp, light taste, and strong ties to American culture, from college parties to backyard barbecues. 

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