Oskar Blues Renews Charlotte Motor Speedway Partnership

Oskar Blues Brewery and Charlotte Motor Speedway are bringing craft beer back to the NASCAR center of the universe in 2015. Fast cars and All-American craft beer have teamed up again for this historic partnership that got its start in early 2013.

Now Dale’s Pale Ale, Mama’s Little Yella Pils and Pinner Throwback IPA will be the only craft beers available throughout Charlotte Motor Speedway–at the Super Speedway, The Speedway Club, zMAX Dragway and The Dirt Track at Charlotte– cause craft beer and fast cars go together like moonshiners and lonesome ridge roads.

America’s first canned craft beers, brewed in beautiful Brevard, North Carolina, are already winding their way down from the mountains for Speed Week, which kicks off with a roar the week before Memorial Day.

“North Carolina has become a hot bed for great craft beers and Oskar Blues Brewery has been a leader in that movement,” says Dan Farrell, senior vice president of corporate sales at Charlotte Motor Speedway. “We have a long history of working with locally-based partners here at Charlotte Motor Speedway and we’re thrilled to have a company like Oskar Blues join that growing list.”

Oskar Blues’ 12-ounce brews will be available year-round at Charlotte Motor Speedway luxurious Speedway Club restaurant and sold at the track during special events, including two Charlotte Auto Fairs and Speedway Christmas–a gigantic Christmas lights festival.

Oskar Blues Brewery will host a special beer pavilion the weekends of May 21-24 (for LiftMaster Pole Night, Charlotte’s XFINITY Series 300 and the historic 56th running of the Coca-Cola 600), as well as Oct. 8-10 for Bojangles’ Pole Night, The Race for the Cure 300, presented by Blue Cross Blue Shield of North Carolina 300 and Bank of America 500.

“We just like getting after it and being competitive,” says Oskar Blues soul founder, Dale Katechis. “Whether it’s our complex and challenging beers, the aggressive mountain bikes our bike company (www.reebcycles.com) makes or going to the race track…speed is in our blood.”

More than 1 million racing enthusiasts visit the speedway annually, and those folks can become craft beer enthusiasts by grabbing a CAN of Oskar Blues Brewery’s voluminously-hopped Dale’s Pale Ale, crisp refreshing Mama’s Little Yella Pils or the new Pinner Throwback IPA at select Charlotte Motor Speedway concession stands, the Winner’s Circle Lounge, Whisky River and in the Fan Zone throughout the year.

The original craft beer-in-a-can remains Charlotte Motor Speedway’s first official craft brewery partner.