Oskar Blues Becomes First Craft Beer In NASCAR

“It’s so cool to have a craft beer sponsor, especially Oskar Blues Brewery. Craft beer fits so well with our sport, which is casual and accessible,” says Cassill. “This feels like a great partnership because our team is a lot like this brewery—we’re a homegrown race team working really hard to break through.”

NASCAR driver Landon Cassill drinking a Mama’s Little Yella Pils

Oskar Blues Brewery in North Carolina this week.

This partnership will be the first of its kind for the craft brewery industry, featuring Oskar Blues Brewery brands on the racecar and fire suit. The No.4 Oskar Blues Brewery Chevrolet Camaro will sport the colors of the brewery’s thirst-quenching All-American made beers in a can: Dale’s Pale Ale and Mama’s Little Yella Pils.

“Oskar Blues Brewery is built on following our passions, whether it’s putting beer in a can or being the first craft brewery to sponsor NASCAR. We love blazing our own trail,” says Neal Price, Head of Racing Development at Oskar Blues Brewery.

Oskar Blues, the first craft beer in racing, also currently sponsors a Super Late Model, a Mod Coupe and two Sprint Cars that compete at tracks across the country. In addition, Oskar Blues is an official track sponsor at Charlotte Motor Speedway.

Oskar Blues Founder Dale Katechis says: “We just like getting after it and being competitive. Whether it’s our complex and challenging beers, the aggressive mountain bikes our bike company makes, or going to the race track…speed is in our blood (www.reebcycles.com).”

Cassill, a 24-year-old from Cedar Rapids, Iowa, has several years of experience in the NASCAR Sprint Cup and NASCAR Nationwide Series (NNS). He has a best finish of third in the NNS. 

In celebration of this partnership, Cassill will make an appearance at the Oskar Blues Brewery Tap Takeover at Carolina Ale House on Wednesday, October 9, in Concord. He will be greeting fans and signing autographs starting at 6:30 p.m. Cassill also will make an appearance at the Oskar Blues Party Box in the Fan Zone at CMS on Saturday afternoon, October 12.

Dale’s Pale Ale and Mama’s Little Yella Pils are the only craft beers available throughout Carolina Motor Speedway—at the Super Speedway, the Speedway Club, zMax Dragway and The Dirt Track, as well as The Party Box in the Fan Zone.