NOVA BEGINS PARTNERSHIP WITH SAN DIEGO PADRES, COLLABORATES ON CITY CONNECT-THEMED SUNSET SLAM HARD KOMBUCHA

Mango Lime-flavored drink will be available at Petco Park for start of 2024 season

SAN DIEGO, CA  – NOVA has started a five-year agreement with exclusive kombucha co-branding rights with the San Diego Padres. The partnership includes the City Connect-themed Sunset Slam Mango Lime hard kombucha collaboration, which will be available at Petco Park beginning on the stateside Opening Day of the 2024 Major League Baseball season on Thursday, March 28.

Sunset Slam will be served on draft and in 16-oz cans at multiple locations within the ballpark, and the cans feature the colors of the Padres’ City Connect uniforms. The kombucha is 8% alcohol-by-volume (ABV) and has a flavor profile of mango and lime. It is gluten free and vegan.

The partnership also includes “Saturday Pregame Live Music, presented by NOVA Kombucha” naming rights. At each of the Padres’ 13 Saturday home games, the Padres House Band will perform on the Sycuan Stage in the newly renovated Gallagher Square with NOVA signage as a backdrop.

NOVA branding will be featured on all Petco Park LED screens and ribbon boards during Padres games as well.

“The best nights in San Diego are at the ballpark cheering on our hometown Padres,” said NOVA Founder Tiago Carneiro. “There is no more electrifying atmosphere in town, and we are proud to have such a significant presence at such a significant community gathering point. We are passionate about supporting San Diego sports, and we look forward to many memorable nights with the Padres and great kombucha.”

Sunset Slam will be available on tap in Gallagher Square and within the Craft Beers of San Diego area on the main concourse behind home plate. Cans will be available in Seaside Market on the first-base side of the main concourse and at craft grab-and go coolers throughout the ballpark.

Sunset Slam will also be available at NOVA’s Ocean Beach taproom, as well as its sister NOVO sports pubs in Mission Valley, Otay Ranch, and Imperial Beach. Official viewing parties for Padres road games will be held at NOVO sports pubs as part of the agreement, with dates for the 2024 season to be announced in the coming weeks.

Beginning April 1, the kombucha will be available in single 16-oz cans and in six packs of 12-oz cans at retail outlets throughout San Diego County (store locator).

NOVA, which was founded by Carneiro in 2018, is the Official Hard Kombucha of San Diego Wave Fútbol Club (with La Ola Dragon Fruit Kombucha collaboration) and the Official Hard Kombucha of Snapdragon Stadium. Earlier this year, NOVA collaborated with MESA Foundation, an official Name Image Likeness (NIL) partner of San Diego State University, for Azteks Raspberry Kombucha in support of SDSU men’s basketball players.

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