Ninkasi Brewing Unveils New Look for Maiden the Shade® Summer IPA

Maiden the Shade Returns to Ninkasi’s Seasonal Release Series, May 1, 2017

EUGENE, OR.—April 18, 2017—Ninkasi Brewing Company unveils a new look for its summer seasonal, Maiden the Shade Summer IPA. First brewed in 2009, this IPA boasts an impressively balanced hop profile of eight select varieties paired with a smooth drinkability. Available in 12oz. 6-packs, 22oz. bottles and on-draft, Maiden the Shade returns May through September.

Crafted to celebrate summer and inspired by the annual Oregon Country Fair, a three-day gathering held on 280 acres west of Eugene with music, food and culture, Maiden the Shade quickly became a favorite way to revel in the season. Deemed a Summer IPA, the beer captures a complex hop profile—bold, dank and bursting with floral notes—and an exceptional drinkability. The updated look of this beer follows the evolution of Ninkasi’s branding, displaying a more hand-illustrated design created by its in-house team of artists.

“This beer is rooted in summer festivals and celebrations, so we wanted its packaging to highlight the palette of the season,” says Nick Yarger, Ninkasi’s in-house art director.  “So much of what we do is inspired by our hippie roots with a dash of rock ’n’ roll; this new art draws from the style of American Traditional tattoos, bringing into detail the beauty of the summer maiden.”

“Brewed with eight hop varieties, this Summer IPA has a multi-layer hop complexity that is bold, floral and flavorful,” explains Ninkasi founding brewer and co-founder, Jamie Floyd. “Paired with flaked barley, this beer has a smooth drinkability, perfect for pairing with outdoor festivals or any outside gathering.”

Maiden the Shade Summer IPA can be found on the shelf and on-draft starting May 1, 2017. To track some down, visit the Ninkasi Beer Finder.