New Realm Brewing – Attempts to lure out the ultimate social distance champion…Big Foot

From New Realm:

Atlanta, GA  – August 13, 2020 –New Realm Brewing, the southeast-based brewery is using their Hazy
Like a Fox IPA in an attempt to lure out the champion of social distancing himself…Bigfoot.

How? Science really. New Realm Brewing teamed up with renowned Bigfoot researchers and
experiencers to use gathered knowledge of Bigfoot’s reported dietary preferences to select a beer to
match Bigfoot’s palette, New Realm Brewing’s Hazy Like A Fox IPA, which includes fruity hop aromatics
and hints of ripe fruit such as pineapple and fresh-squeezed oranges.

New Realm Brewing then used data obtained from sightings, footprints, photographs, and even a
posterior buttocks impression collected at Dry Creek outside of Walla Walla, WA to design a barstool
and bar to Bigfoot’s recorded proportion—which meant a stool seat with a circumference of 27 inches,
stool height of 5 feet tall and the bar top nearly 7 feet 9 inches off the ground.

The beer and world’s first ever Bigfoot-sized bar will be placed in a well-known hotspot of Bigfoot
activity deep in the woods of North Georgia, where it will be under surveillance with wildlife cameras,
testing New Realm Brewing’s long-held theory that the reason there has been no widely accepted proof
of Bigfoot’s existence is because no one has offered him a juicy, fruity, hazy IPA like Hazy Like A Fox.

“If Bigfoot likes a legendary double dry hopped blend of juiciness and fruity hop aromatics, he’s going to
be into this beer,” said Carey Falcone, co-founder and CEO at New Realm Brewing.

The precise location will be undisclosed by mandate of the Bigfoot research team.

“Bigfoot is, in fact, the best social distancer the world has ever known, but we’ve taken steps to provide
him a safe and comfortable way to sip a tasty beer. We hope he enjoys it. And we hope others get a
chance to enjoy watching him enjoy it,” said Bob Powers, co-founder and CCO at New Realm Brewing.

A 24-hour live stream will be open for public viewing this Friday, August 14, beginning at 9am EST at
www.WillOurBeerLureOutBigfoot.com.
All evidence of Bigfoot discovered on the livestream will be shared with the scientific community.

“By luring out Bigfoot to try one of our delicious beers, we hope to let human social distancers
everywhere know New Realm Brewing’s beer is worth coming out for,” says Zach Thoren, Sr. Brand
Experience Manager at New Realm Brewing.

This campaign was built and executed in partnership with the marketing agency, MOXIE and their
Atlanta-based team.
Launch video can be viewed at www.WillOurBeerLureOutBigfoot.com.

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About New Realm Brewing:
New Realm Brewing Company is an American craft brewery started in 2016 by co-founders Carey
Falcone, Bob Powers and Mitch Steele. On a mission to rethink tradition and bend the rules, the team
planted their first production facility in a 20,000-square foot space on Atlanta’s east side Beltline trail in
December of 2017, featuring a 25hl brewhouse, 3,000-square foot restaurant, rooftop patio and beer
garden. A second location opened in Virginia Beach in the middle of 2018 enabling New Realm Brewing
to increase their ability to innovate and create new beers.  The Virginia Beach location is a 58,000-
square foot space with a 50bbl brewhouse. Like Atlanta, the second location features a large outdoor
beer garden, private event space and restaurant. New Realm Brewing’s core principles are quality,
creativity, authenticity, and striving for perfection, all with a customer-centric commitment and
approach. 
 
New Realm Brewing’s awards include: Brewbound’s “Rising Star” brewery, Ratebeer’s “Best New Brewer
in Georgia,” Ratebeer’s 11th “Best New Brewer in the World”, and Virginia Craft Beer Cup’s gold medal
and “Best in Show” for Euphonia Pilsner. Brewmaster Mitch Steele was awarded the Russell Scherer
Award for Innovation in Brewing and co-authored the book IPA: Brewing Techniques, Recipes and the
Evolution of India Pale Ale. 

About Moxie
Moxie is a digital-first creative advertising and CRM agency that uses data-backed insights to create
engaging and compelling brand stories across any marketing channel. Founded in 2000, Moxie has over
400 employees in Atlanta, Los Angeles, New York and Pittsburgh and is backed by Publicis Groupe. Some
of Moxie's notable clients includes New Realm Brewing Company, Verizon, The Coca-Cola Company,
Delta Air Lines, Arby's, Porsche, Audi, Starbucks, J.M. Smucker Co. and Kohl’s.