New Holland Spirits Releasing New Brand: Beer Barrel Rye

Exciting news coming from New Holland:

September 19, 2017 | New Holland  Spirits, Holland, Michigan

New Holland Spirits will be launching its first ever beer barrel finished rye whiskey called Beer Barrel Rye. Beer Barrel Rye is an American rye whiskey twice-distilled and aged in new American oak barrels before finishing in Dragon’s Milk stout barrels. The spirit is bottled at 88 proof and has an aroma of vanilla and allspice which leads to flavors of honey and almond, before a lingering spicy finish.

Beer Barrel Rye is closely related to New Holland’s number one selling whiskey brand, Beer Barrel Bourbon, first released back in October, 2012. Beer Barrel Bourbon is bourbon first aged in new American oak then followed by a rest in Dragons Milk stout barrels as well.

“We are extremely excited to get Beer Barrel Rye in the market,” says Shaun McLarty, Head Distiller “We have been working on this project for well over two years and we can finally give it to the public! As Beer Barrel Bourbon’s ‘Big Brother’, Beer Barrel Rye is a smooth whiskey with a flavor profile that is very full, completely unique and drinks easily at 88 proof.”

The new brand will be on shelves starting October 1, 2017 and will be a limited release brand for the remainder of the year.

About New Holland Spirits
In early 2002, New Holland Brewing Co-Founder & President, Brett VanderKamp visited the Puerto Rico with the intention of enjoying sun, sand and waves. Instead, he found world-class rum, and a lifelong obsession with fine craft spirits was born. He returned to Holland, MI with a mission; to create spirits that live up to his artful way of life and to share them with the world.