New Holland Announces Opening of Sidecar – New Store & Tasting Room

From New Holland:

New Holland Brewing Co. | December 5, 2014—

Holland, Michigan-based craft brewery and artisan distiller, New Holland Brewing has announced the opening of a new merchandise store and tasting room called – Sidecar. Sidecar will open on December 8^thin the retail space next to New Holland’s Pub on 8^th at 72 E. 8^th Street in Downtown Holland.

Sidecar is a 1600 square foot storefront that will house New Holland’s full line of merchandise, branded apparel, handcrafted items from BarrelWorks Project, as well as an assortment of beer and spirits to go.

The tasting room will be up and running later in December and offer beer and spirits samples, as well as flights and draft beer by the glass.

“This is a great opportunity for us to move our merchandise to an adjacent space where people can browse without feeling crowded,” says VP of Retail Operations, Dave White. “Additionally, it’s a great place for customers to hang out and grab a drink if they’re waiting for a table at the pub.”

Sidecar will be open 7 days a week, feature a direct route to the Pub on 8^th, host plenty of space for browsing and beer and spirits release parties, as well as employ an educated staff to answer questions about their products.

“Aside from the logistical reasons this growth accommodates,” says White, “Sidecar is about providing our customers with an atmosphere to Stop & Taste with us in a relaxed and welcoming environment. We can’t wait to share the space with the community.”

Sidecar will open its doors at 11am on Monday, December 8^th and will announce the launch of the tasting room in coming weeks.