New Collaboration Beer: Ommegang “UpTown Hustle” Lager – A Tribute to Ernie Clement

There’s an exciting new collaboration beer release on the horizon for craft beer fans and baseball enthusiasts alike. Brewery Ommegang, the renowned craft brewery based in Cooperstown, New York, is preparing to launch a brand-new lager called UpTown Hustle, a crisp, highly drinkable session lager brewed in honor of baseball player Ernie Clement.

Blending the worlds of craft beer culture, baseball tradition, and easy-drinking lager styles, this upcoming release is shaping up to be a standout entry in the growing category of light, sessionable craft lagers designed for everyday enjoyment. With a balanced 4.2% ABV, this beer is built for repeat drinking and broad appeal, making it an ideal choice for fans of both classic lager styles and modern craft beer innovation.

What Is UpTown Hustle Lager?

UpTown Hustle is a sessionable craft lager from Brewery Ommegang that celebrates the energy, hustle, and passion of professional baseball player Ernie Clement. Designed as an approachable and refreshing beer, this lager reflects the spirit of the game itself—focused, consistent, and made for long days, whether at the ballpark or at home.

As a 4.2% ABV lager, this release falls squarely into the category of:

• Session lagers with lower alcohol content
• Easy-drinking craft beers built for multiple servings
• Baseball-themed collaboration beers
• Crisp, clean, refreshing lagers with wide appeal

This style makes it especially attractive for drinkers looking for a light craft beer option with flavor, without the heaviness or intensity of high-ABV ales or hop-forward IPAs.

Flavor Profile and Drinking Experience

While full tasting notes are still expected, a well-crafted Ommegang lager at 4.2% ABV will likely emphasize clean, balanced, and refreshing characteristics that define great American-style and European-inspired lagers.

Drinkers can expect:

• A crisp, clean malt backbone that provides subtle sweetness
• Light grain and bread-like flavors typical of a classic lager
• Mild hop presence delivering balance without overwhelming bitterness
• A smooth, refreshing finish designed for easy repeat drinking
• High drinkability, making it ideal for long sessions

This profile places UpTown Hustle Lager among beers that excel in:

• Sessionable craft lager rankings
• Best light craft beers for baseball games
• Easy-drinking low ABV beers
• Refreshingly crisp lagers for warm weather

16 oz Can Format Built for Game Day and Beyond

UpTown Hustle Lager will be packaged in 16-ounce cans, a format that continues to dominate the craft beer world thanks to its versatility and drinker-friendly appeal.

The 16 oz can format makes this beer perfectly suited for:

• Baseball games and tailgates
• Backyard barbecues and outdoor parties
• Social gatherings and group events
• Casual at-home drinking sessions

Larger-format cans give drinkers more value per pour while maintaining freshness and convenience, reinforcing the beer’s identity as a go-to session lager for any occasion.

Brewery Ommegang and Its Connection to Baseball Culture

Located in Cooperstown, New York, home of the National Baseball Hall of Fame, Brewery Ommegang is uniquely positioned at the crossroads of craft beer and baseball heritage. This makes the collaboration behind UpTown Hustle especially meaningful, tying together:

• Historic baseball culture
• Local pride and regional identity
• Modern craft beer innovation

Ommegang has long been recognized for producing high-quality, stylistically diverse beers, and this new lager represents a continued expansion into accessible, sessionable craft beer offerings that appeal to a broader audience.

Why UpTown Hustle Lager Stands Out

The release of UpTown Hustle aligns with several major trends shaping the craft beer landscape right now:

Return of the Lager

Lagers are experiencing a major resurgence as drinkers seek out cleaner, more refreshing alternatives to heavier or overly complex beer styles.

Demand for Sessionable Beers

Consumers continue to favor beers in the 4%–5% ABV range, allowing for longer drinking sessions without overwhelming intensity.

Sports-Themed Craft Beer Collaborations

Tying beer releases to athletes and sports culture creates a strong emotional connection and expands appeal beyond traditional beer audiences.Versatile Drinking Occasions

Beers like UpTown Hustle Lager are built for flexibility—equally suited for sporting events, casual nights, or outdoor relaxation.

Final Thoughts on UpTown Hustle

The upcoming UpTown Hustle Lager from Brewery Ommegang is shaping up to be a highly appealing release that combines baseball culture, sessionable drinking, and crisp lager refreshment into one cohesive package. With its 4.2% ABV, approachable flavor profile, and convenient 16 oz can format, this beer is designed to become a reliable choice for anyone looking for a light, flavorful craft lager.

Whether enjoyed at the ballpark, during a summer cookout, or as an everyday fridge staple, UpTown Hustle has all the makings of a standout in the world of session lagers and sports-inspired craft beer collaborations.

Stay tuned for official release details, distribution information, and full tasting notes as more information emerges about this exciting Ommegang collaboration beer.

About Brewery Ommegang:

A Tradition Born in 1549
Holy Roman Emperor King Charles V visited medieval Brussels in 1549 with hundreds from his Royal Court. To welcome the King, merchants, vendors, cooks, brewers, musicians, theater troupes, dancers and more lined up around the city walls and joined in a celebration as his entourage passed by. That parade became known as the “Ommegang,” a word that variously means “coming together” and “walking about.” The Brussels Ommegang Festival continues to this day.
 
The First Farmhouse Brewery in America in 100+ Years
Belgian breweries Duvel Moortgat, Affligem, and Scaldis join with importers/entrepreneurs Don Feinberg and Wendy Littlefield to build an authentic Belgian-style farmstead brewery in Cooperstown, NY. They locate this cultural transplant on an old 140-acre hop farm in the Susquehanna River valley, in a part of upstate New York once known as Nova Belgium.
 
Our First Beers
We open in winter with Ommegang Abbey Dubbel, an 8.5% ABV traditional Trappist-style dark ale. Brewed with a complex array of spices and packaged in 750ml bottles, Abbey breaks the mold of the emerging American craft beer scene.
 
Our Portfolio (and Reputation) Grow
We expand our offerings with Hennepin Farmhouse Saison, Rare Vos Amber, and 12oz bottles. High-end culinary magazines and restaurants across the US take notice.
 
Ponder the Profound
Responding to a fan’s fantasy of “the perfect beer,” we introduce Three Philosophers, a Belgian-style quadrupel ale. A touch of Belgian kriek – a cherry beer – makes it distinctive, and offers a delicate note of dark fruit.

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