Natural Light Launches Garageflage: Camoflage to Help Fans (And Their Beer) Hide Out For The Holidays

Because the best place to hide out during the holidays…is in the garage

The Garage – November 13, 2025 – After carving the turkey, assembling last-minute gifts, and dodging uncomfortably personal conversations with extended family, finding a few minutes of peace to enjoy an ice-cold beer is easier said than done during the holiday season. 


For Natural Light fans, the go-to place for a quiet break has always been the garage. It’s why the brand recently released the ToolBar, a space-saving workbench that transforms the garage from workspace to a post-task man cave. The garage is where the tools live, the chaos fades, and there’s finally room to breathe with a cold Natty.  
But what if you could actually blend in and hide in plain sight with your favorite beer? 

Introducing: Garageflage, a head-to-toe clothing line from Natural Light featuring prints of pegboards, tools, workbenches and other garage environments, so fans can disappear into their happy place when the holiday chaos hits. You heard that right – camouflage for the garage.   

Garageflage consists of three unique collections of shirts, pants and matching coolies to keep your Natty hidden and your cover intact. Each one is made for a different kind of garage escape artist: 

^{The Tinkerer: Stay out of sight and out of mind with this matching long-sleeve tee shirt, pajama pants, and can coolie set for everyday DIYers. Custom “Tinkerer” camo pattern keeps you hidden in classic garages filled with essential tools, adhesives and hardware. 
The Gearhead: Avoid holiday detection with this matching long-sleeve tee shirt, pajama pants, and can coolie set for men with motor oil in their veins. Custom camo pattern allows you to seamlessly blend in with lubricants, spare parts and annoying metric sockets. 
The Lawn Warrior: Responsibilities can’t find you with this matching long-sleeve tee shirt, pajama pants, and can coolie set for true soldiers of the sod. Custom camo pattern provides perfect cover in garages piled with push mowers, weed wackers and other grass-kicking weapons.} 

Krystyn Stowe, Head of Marketing Busch Family & Natural Family, Anheuser-Busch said: “For Natty fans, the garage isn’t just where they grab a cold beer; it’s their go-to space to recharge. It’s a sanctuary, a workspace, and the perfect escape from holiday chaos. While ugly sweaters might be the seasonal norm, Garageflage is made for the real holiday heroes – the ones fixing, building, and stepping up when it counts. This collection is a great way to celebrate the garage-loving, beer-sipping problem-solvers in your life.” 

As the DIYers of the house, Natural Light fans deserve this moment for themselves more than anyone. No one knows how to fix wobbly dinner chairs, unclog the sink or hang holiday lights quite like a Natty fan. Their hands-on reputation and inclination towards tools makes them the go-to family member for solving every household holiday crisis. Between the unsolicited advice from their brother-in-law and the inevitable family debate at the dinner table, that much-needed five minutes of alone time becomes further out of reach.  

Natural Light Garageflage drops on Thursday, November 13th on ShopBeerGear.com/Garageflage for $85 a bundle. From Black Friday through Cyber Monday, the bundles will be 15% off! Grab a set and a pack of Natty before your family pulls you back inside to fix another dining chair.  
For additional information on Natural Light, 21+ fans can stay up to date by following @NaturalLight on Facebook, Instagram and X.  
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ABOUT NATURAL LIGHT   

Natural Light was introduced in 1977 as Anheuser-Busch’s first reduced-calorie light beer. It’s brewed with a blend of premium hops and a combination of malt and corn producing a clean flavor, light body and satisfying refreshment. Natural Light invites fans to Act Natural and confidently pursue what brings them happiness, despite the fads and expectations that surround us every day. In 2023, Natural Light introduced a new, permanent can nationwide, a vintage, yet sleek look and feel that was inspired by one of the brand’s first can designs from 1979. A great beer at a great price, Natural Light is the drink of choice for everyone who knows how to Act Natural and have a good time. For more information, follow @naturallight on X and Facebook, @naturallightbeer on Instagram, and visit www.NaturalLight.com.     

ABOUT ANHEUSER-BUSCH   

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As a leading American manufacturer and the nation’s top brewer, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only brewer that invests in the U.S. at this scale.  
We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling beer* – as well as Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, and industry-leading craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. That’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.  *Circana MULC+ US L52W Volume w.e 9/14/25