Miller Lite Celebrates The Originals With A Texas-Sized Father's Day Taquiza

CHICAGO, June 15, 2015 – On Father’s Day, Sunday, June 21, Miller Lite will bring the authentic taste of Mexico to open-air markets in San Antonio and Grand Prairie, in Dallas County. Two complimentary Taquizas will take place at Traders Village in each respective city and consumers who are 21 and older are invited to bring their "original," in this case their fathers, to celebrate with the original light beer, Miller Lite.

During Miller Lite’s Father’s Day Taquiza, consumers will also have a chance to check out live entertainment and attractions in and around both Taquiza locations. In San Antonio, the Taquiza will coincide with the 5^th Annual Dia de los Daddys Car Show, showcasing vintage and custom automobiles. In Grand Prairie, dads will have the opportunity to experience a live performance by a local mariachi band and consumers will have a chance to dedicate songs to their "originals."

Details for both Father’s Day Taquizas are as follows:

Locations:

"Family is at the center of our Latino consumers and we want to provide an experience that is reminiscent of Texan culture. An open-air cookout, Miller Lite and live entertainment is a fun way to kick off their Father’s Day celebration," said Julia Watson, brand manager for Miller Lite. "We’re excited to help celebrate dad, from one original to another."

The Taquizas are open to anyone 21 years of age or older. For more information on Miller Lite’s Father’s Day Taquiza, follow Miller Lite Latino on Facebook at facebook.com/MillerLiteLatino and on Twitter @esmillerlite. For directions to the venues visit TradersVillage.com.