Michelob ULTRA and US Road Sports & Entertainment Group Announce Sponsorship of the Series and Seven Events on Race Circuit

As part of the multi-year partnership, Michelob ULTRA will receive all naming rights for each of the seven races, logo placement on all marketing materials – including finishers’ medals – and on-site activation opportunities at each race to provide entertainment and engage with runners and spectators.

Michelob ULTRA will activate its sponsorship in a variety of ways to elevate the race experience for runners, their families and spectators, including introducing new technology to enhance how runners are tracked during all 13.1 events and awarding each runner, 21 and older, one complementary Michelob ULTRA sample at the finish line (where legal). Michelob ULTRA will also have a presence at select training runs.

“Joining forces with the 13.1 Marathon Series is a great opportunity for us to continue supporting the running industry and the athletes that dedicate themselves to the challenge of competing in a half marathon,” said Lori Shambro, vice president, Michelob ULTRA.

“We are excited to activate at each Marathon Series event next year and toasting each adult competitor with a cold Michelob ULTRA sample* at the finish line.”

“We are very pleased to align the 13.1 Marathon® Series with a brand like Michelob ULTRA,” says Steve Obert, vice president of sales and marketing at US Road Sports & Entertainment Group. “This partnership showcases the fun and excitement that is prevalent at all 13.1 Marathon® events.”

Fully launched in 2010, the 13.1 Marathon® Series is a group of races that gives runners and walkers a chance to participate in a stand-alone 13.1 mile race in some of the most popular and scenic running communities nationwide. In 2011 alone, the Series had more than 35,000 participants. In 2014 race markets include Miami Beach, New York, Chicago, Boston, Atlanta, Dallas and Fort Lauderdale with events spanning from January to November.

For more information about Michelob ULTRA, please visit http://www.Facebook.com/MichelobULTRA For more information about 13.1 Marathon®, please visit http://www.131marathon.com.

*The ability to sample alcohol beverages will vary based on state laws.
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