Long Trail Brewing Celebrates National Trails Day with Record-Breaking “Realllly Long Trail Pack,” Conservation Efforts, and New Hiking Rewards Program

The campaign honors Vermont’s iconic Long Trail and encourages people to get outside, Take A Hike! and enjoy a great beer afterwards

BRIDGEWATER CORNERS, Vermont — [May 28, 2026] Long Trail Brewing Company is celebrating National Trails Day on June 6 with a multi-faceted campaign that honors Vermont’s outdoor culture, the adventurous spirit of the hiking community, and the legendary 273-mile Long Trail that inspired the name of the brewery’s flagship ale back in 1989.

“At Long Trail, the outdoors aren’t just part of our branding, they’re part of who we are,” said Rob Day, VP of Marketing for Barrel One Collective. “The Long Trail has inspired this brewery since day one, and National Trails Day felt like the perfect opportunity to celebrate the people, places, and experiences that make Vermont trail culture so special. From creating a one-of-a-kind beer pack that quite literally lives up to our name, to supporting organizations that help preserve trail access, everything about this campaign is designed to encourage people to Take a Hike!, and enjoy the adventure.”

“The Realllly Long Trail Pack”

Making its debut at the Long Trail brewery on National Trails Day, this limited-edition large-format pack maps the entire 273 miles of the Long Trail across the largest commercially available single-unit beer pack ever created. 

The “Realllly Long Trail Pack” packaging design features an illustrated 273-centimeter scale trail map, with one centimeter representing each mile of the Long Trail, and notable landmarks on the famed hiking route (in addition to the location of the Long Trail brewery). The bottom of the box features an elevation profile that spans the length of the pack, showing the ascents and descents you’d experience along the journey (about 70,000 feet of climbing).

Containing seven full cases (168 beers) of the newly refreshed Long Trail Ale, the pack reminds fans to “Take a Hike!” and get out there, enjoy the trails, and celebrate with a great beer afterwards. Limited quantities will be available at the Long Trail brewery (5520 US Rte. 4, Bridgewater Corners, VT), with additional select packs available for purchase at Beverage Warehouse (1 East St., Winooski, VT).

“Ales for Trails”

As part of Long Trail’s “Ales for Trails” initiative, the brewer has raised $15,000 to donate to three Vermont-based organizations that ensure trails stay open, maintained, and accessible for everyone who gets outside: the Vermont Mountain Bike Association, Vermont Trails and Greenways Council, and Vermont Huts & Trails. Because when you support Long Trail, you help support the places that bring the community together. 

National Trails Day Celebration at Long Trail Brewery

Long Trail will also host a National Trails Day party at the brewery on June 6, featuring live music, a make-your-own trail mix station, the return of the “Hit the Trail” Brown Ale (for a limited time), and the launch of a new hiking rewards program. 

Beginning June 6, the program encourages hikers to complete 10, 25, 50, or 100 hikes to unlock exclusive Long Trail rewards and commemorative “badge” patches. Participants can redeem prizes at the brewery, including custom water bottles, glass mugs, and a special medal awarded to those who complete 100 hikes.

Inspired by the 273-mile hiking trail that traverses Vermont’s Green Mountains, Long Trail Brewing has spent more than three decades crafting beers rooted in Vermont adventure and outdoor culture. Through this year’s National Trails Day campaign, the brewery hopes to inspire even more people to hit the trails, celebrate the outdoors, and enjoy a well-earned beer afterward.