KRISPY KREME® Introduces All-New Spring Mini Doughnuts to Help Fans ‘Hatch Happy’ beginning March 19

Beginning March 19 for a limited time at participating shops across the U.S., Krispy Kreme’s new Spring Minis include four flavors with some Easter eggs sprinkled in

CHARLOTTE, NC -Egg-citing news on this first day of spring! Krispy Kreme is helping fans “hatch happy” with family and friends by introducing an all-new Spring Minis Collection.

“These bright, beautiful doughnuts are sweet treats for celebrating the season with family and friends.”

Beginning March 19 for a limited time at participating shops across the U.S., Krispy Kreme’s new Spring Minis include four flavors with some Easter eggs sprinkled in:

• Mini Birds Nest Doughnut made with CADBURY Mini Eggs – a mini Original Glazed® Doughnut topped with chocolate buttercream and spring sprinkles, topped with CADBURY Mini Eggs.
• Strawberry Egg Doughnut – a mini Original Glazed® Doughnut dipped in strawberry icing with yellow and teal drizzles.
• Hatching Chick Doughnut – a mini Original Glazed® Doughnut dipped in light yellow icing and white nonpareils, finished with chocolate and orange icing.
• Robin’s Egg Doughnut – a mini Original Glazed® Doughnut dipped in teal icing and daisy sprinkles.

“We’re excited to help our fans ‘hatch happy’ with these all-new Spring Minis – from the first day of Spring through Easter Sunday,” said Dave Skena, Global Chief Brand Officer for Krispy Kreme. “These bright, beautiful doughnuts are sweet treats for celebrating the season with family and friends.”

Krispy Kreme’s Spring Minis are available in-shop and for pickup or delivery via Krispy Kreme’s app and website. Guests can also enjoy the Hatching Chick Doughnut, Strawberry Egg Doughnut and Robin’s Egg Doughnut, alongside the Original Glazed® Doughnut, in a Krispy Kreme 8-pack delivered fresh daily to select grocery stores. Visit www.krispykreme.com/locate to find a shop or grocery store location near you.

Show how you’re hatching happiness with Krispy Kreme’s Spring Minis by using #KrispyKreme and tagging @krispykreme on social. Learn more about the limited time offer by visiting www.krispykreme.com/promos/springminis.

About Krispy Kreme

Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in more than 35 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing Ecommerce and delivery business with more than 14,000 fresh points of access. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities and the planet. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com, or on one of its many social media channels, including www.Facebook.com/KrispyKreme and www.Twitter.com/KrispyKreme.

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