KRISPY KREME®, Global Superstar Dolly Parton Partner for All-New ‘Southern Sweets’ Doughnut Collection

CHARLOTTE, NC –   When it comes to pairing “sweets” for the first time, it doesn’t get any sweeter than this! Krispy Kreme^® and global superstar Dolly Parton today unveiled the “Dolly Southern Sweets Doughnut Collection” – four all-new doughnuts that have a lil’ somethin’ sweet for everyone.

“Behind The Seams: My Life in Rhinestones.”

Beginning today for a limited time at participating Krispy Kreme shops, fans can enjoy and share the “Dolly Southern Sweets Doughnut Collection” in a limited-edition custom Dolly Parton dozens box:

• Dolly Dazzler Doughnut – an Original Glazed^® Doughnut dipped in strawberry icing, with gold, pink and white glitter sprinkles and a signature chocolate Dolly butterfly piece.
• Peachy Keen Cobbler Doughnut – an unglazed doughnut filled with real peach filling, dipped in brown sugar icing and crunchy cobbler topping.
• Banana Puddin’ Pie – an unglazed doughnut filled with banana pudding made with wafers and banana pudding KREME, dipped in yellow icing, with white icing swirls and a wafer cookie.
• Chocolate Crème Pie – an Original Glazed^® doughnut topped with a swirl of chocolate brownie cream and vanilla whipped topping, sprinkled with chocolate cookie crumble.

“Having some of my very favorite southern flavors in one, unique doughnut collection from Krispy Kreme is so special to me,” Parton said. “These doughnuts remind me of home. So, I’m excited for folks to share them with their own family and friends. They’re pretty sweet, if I do say so myself!”

To help celebrate the introduction of the Dolly Southern Sweets Doughnut Collection, Krispy Kreme is inviting everyone to get “Dolly’d Up” and visit shops on Saturday, May 18. Anyone “Dolly’d Up,” – from being totally Dolly decked out to wearing a Dolly Parton wig or their favorite Dolly merch – will receive a free Original Glazed^® Doughnut. Fans not Dolly’d Up can receive a free Original Glazed^® Doughnut by singing a favorite Dolly song.

“Krispy Kreme and Dolly Parton have a special thing in common – we both love to share joy!” said Dave Skena, Global Chief Brand Officer for Krispy Kreme. “It was a joy – and an honor – to collaborate with Dolly to create her signature doughnut collection. These doughnuts are going to dazzle and delight fans just like Dolly herself.”

Krispy Kreme and Dolly fans can also find a limited time Krispy Kreme 6-pack featuring the Dolly Dazzler Doughnut, Banana Puddin’ Pie and Chocolate Crème Pie Doughnut delivered fresh daily to select grocery stores. Visit www.krispykreme.com/locate/location-search#grocery to find a shop or grocery store location near you.

Show how you’re loving Krispy Kreme’s Dolly Southern Sweets Doughnut Collection by using #KrispyKreme and tagging @krispykreme on social. Learn more about the limited time offer by visiting www.krispykreme.com/promos/dolly.

About Krispy Kreme

Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in more than 35 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing Ecommerce and delivery business with more than 14,000 fresh points of access. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities and the planet. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com, or on one of its many social media channels, including www.Facebook.com/KrispyKreme and www.Twitter.com/KrispyKreme.

About Dolly Parton

Dolly Parton is the most honored and revered multi-hyphenate of all time and was recently inducted into the Rock and Roll Hall of Fame. Her current album “Rockstar” made history by scoring the biggest album debut sales week of her seven-decade career and earning her six #1s on the Billboard charts – Top Rock Albums, Top Rock & Alternative Albums, Top Country Albums, Top Album Sales, Top Current Album Sales, and Independent Albums. The landmark album also claimed the #3 spot on the Billboard 200 chart, her highest position ever. Achieving 27 RIAA-certified gold, platinum, and multi-platinum awards, she has had 26 songs reach #1 on the Billboard country charts, a record for a female artist. Parton is the first artist to have topped Billboard’s Adult Contemporary, Christian AC Songs, Hot Country Songs, Christian Airplay, Rock Digital Songs, Country Airplay and Dance/Mix Show Airplay radio charts. Parton became the first country artist honored as Grammy MusiCares Person of the Year given out by NARAS. She has 49 career Top 10 country albums, a record for any artist, and 120 career-charted singles over the past 50+ years. On October 17, 2023, she released her second New York Times Best Seller coffee table book in a trilogy called “Behind The Seams: My Life in Rhinestones.” The first of the series was bestselling coffee table book “Songteller: My Life in Lyrics.”

In 2014, the RIAA recognized her impact on recorded music with a plaque commemorating more than 100 million units sold worldwide. She has amassed eleven Grammy Awards and 52 nominations, including the Lifetime Achievement Award, 10 Country Music Association Awards, including Entertainer of the Year; five Academy of Country Music Awards, also including a nod for Entertainer of the Year; four People’s Choice Awards; and three American Music Awards. In 1999, Parton was inducted as a member of the coveted Country Music Hall of Fame.

Dolly has the largest fan base of all measured music artists in the YouGov database at #1 with 198 million. She has the #1 Q Score of all performers, solo and group. Dolly is one of only 25 celebrities in the E-poll database to have an E-score of 100 and has maintained that perfect rating for 8 years. She recently won Best Brand Award, Celebrity, Influencer and Fashion at the 2023 Licensing International Excellence Awards.

To date, Parton has donated over 232 million books to children around the world with her Imagination Library. Her children’s book, Coat of Many Colors, was dedicated to the Library of Congress to honor the Imagination Library’s 100 millionth book donation. In March of 2022, Parton released the book Run Rose Run which she co-authored with James Patterson which sat at # 1 on the New York Times Best Sellers List for 5 weeks, a record for this decade. She also released an accompanying album of the same name with original songs inspired by the book which reached #1 on three charts simultaneously — Country, Americana/Folk and Bluegrass Albums. From her “Coat of Many Colors” while working “9 to 5,” no dream is too big and no mountain too high for the country girl who turned the world into her stage.

About IMG

IMG is a global sports, events, and representation company. It is a leader in rights management, multi-channel content production and distribution, consultancy, and fan engagement; owns, produces and commercially represents hundreds of live events and experiences; and manages licensing programs for the world’s best-known brands and trademarks. IMG is a subsidiary of Endeavor, a global sports and entertainment company.