Kona Brewing Longboard Embossed Bottle Receives Award from Glass Packaging Institute

Kona fans have been exceptionally favorable in their feedback on the new bottle design, but it’s nice to get some extra industry recognition as well.

And here’s the backstory: The proprietary bottle design was introduced in April of this year. While we use glass for all of Kona’s portfolio, we also offer Longboard Island Lager in cans for people to take their Liquid Aloha to places where bottles typically aren’t allowed such as the beach or pool. 

For bottles, we chose to improve the design while also making our footprint smaller. With the help of our glass packaging partner O-I,  we found out we could reduce the weight of our bottles by 11 percent and make them stronger. That changed the shape of our bottles, which meant we could also put more in our shipping containers and reduce our carbon footprint. The estimated savings is 3,375 tons of CO2 emitted per year, which is the same as the amount of carbon dioxide emitted by a car traveling 8 million miles. It’s also equal to taking 638 cars off the road for a year.

LAS VEGAS, NV, September 24, 2013 – The Glass Packaging Institute (GPI) today announced the winners of its 2013 Clear Choice Awards at Pack Expo, one of the packaging industry’s premier conferences. This year, seven consumer product goods companies were recognized for their achievements in creating innovative glass packages with shelf impact. Entries were judged on innovation, package design (including container label and closure), and consumer appeal.

The winning products are:

Beer Category: Kona Longboard Island Lager
Brand Owner: Kona Brewing Company
Glass Manufacturer: O-I
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