Kona Big Wave Debuts “Liquid Aloha” Campaign Reminding Consumers to Connect With What Matters Most

From Kona & Anheuser-Busch:

The beloved beer brand is making waves with new ads inviting drinkers to enjoy wave after wave of refreshment—one sip at a time

New York, NY  – March 31, 2025 – Kona Big Wave, the refreshing island-style premium lager, today launched “Liquid Aloha,” its first product-focused campaign since the brand relaunch in 2023. The new campaign brings the Big Wave experience to life through a series of ads rolling out across TV, streaming, social, digital and out-of-home beginning now through the end of the year.

Inspired by the refreshing taste of Big Wave and the rush of emotion when catching the perfect ocean wave, “Liquid Aloha” beautifully draws a connection between the two in a series of ads matching epic wave shots to equally impressive shots of Big Wave beer. Shot on location in Oahu in partnership with Duncan Channon & Pulse Films, the campaign captures the feeling of embracing the moment—whether that’s paddling to a wave or cracking open a cold Big Wave.

“‘Liquid Aloha’ brings to life the Big Wave experience, showcasing our authentic connection to island lifestyle and how the spirit of aloha can be felt during any moment,” said Meredith Ruskin, VP of Marketing for Kona Big Wave. “Our new ads are a refreshing reminder of the aloha spirit and enjoyment of life, encouraging people to be present in the moment and disconnect in order to reconnect with what’s important.”

As Kona Big Wave continues to grow into a premium lifestyle brand, it’s seeing strong momentum, up +28% in volume growth since the relaunch in 2023 and ranked as the #9 tap handle in the industry. 

Learn more about the “Liquid Aloha” campaign by visiting konabigwave.com or following @KonaBigWave on Instagram and X.

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About Kona Big Wave

Founded under the golden sun of the Big Island of Hawaii in 1994, Kona Big Wave embraces the aloha spirit while spreading its foundations of balance, respect for nature, authenticity, and building community with your ohana. Today, the easy-drinking, island-style premium beer brings the aloha across the mainland U.S. and more than 30 countries globally. For more information visit konabigwave.com, and follow @KonaBigWave on Instagram, Facebook and Twitter.

About Anheuser-Busch

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As a leading American manufacturer and the nation’s top brewer, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only brewer that invests in the U.S. at this scale.

We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA, Busch Light, Budweiser, Bud Light, Stella Artois, and Cutwater, as well as industry-leading regional craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. That’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.