Kevin Hart, Snoop Dogg, DJ Pee .Wee and Disco Lines to Open Michelob ULTRA Pitchside Club in Santa Monica for FIFA World Cup 2026™

Star-Studded Opening Night Kicks off Michelob ultra’s fan destination at santa monica pier, open through june 25

WHAT: 

Michelob ULTRA, the Official Beer Sponsor of the FIFA World Cup 2026™, will debut the Michelob ULTRA Pitchside Club—a premium, 21+ fan destination at the iconic Santa Monica Pier—created in partnership with the LA Galaxy Foundation. 

Designed as the ultimate soccer social hub, the Pitchside Club will bring fans together to catch the FIFA World Cup^TM through immersive soccer-inspired experiences, interactive games, exclusive programming, limited-edition merchandise, and surprise celebrity appearances – all set against a vibrant coastal backdrop.

WHEN: 

• – Thursday, June 11: Opening Night Kickoff Private Event: (Invite-only & chance to attend for select 21+fans) 
• – June 12 – June 25: Open to the public 21+ (RSVP required)

WHERE: Santa Monica Pier, Santa Monica, CA

INVITE-ONLY OPENING NIGHT PRIVATE EVENT

Michelob ULTRA will kick off the Pitchside Club with a private, exclusive VIP celebration on Thursday, June 11. Beginning today, fans 21+ can enter for a chance to attend at: https://www.michelobultra.com/pitchsideclub.

Opening Night Highlights Include:

– A high-energy kickoff hosted by Kevin Hart

–  Live performances by Snoop Dogg, DJ Pee .Wee and Disco Lines

– Appearances by soccer legends and celebrity guests

– A spectacular drone show narrated by USMNT star Christian Pulisic, building excitement for the U.S. vs. Paraguay match on June 12

– First access to immersive Pitchside Club experiences, including: 

• – Soccer-themed interactive games
• – Jersey customization station
• – The chance to shoot on goal with a soccer legend

PITCHSIDE CLUB SANTA MONICA – PUBLIC PROGRAMMING

Following opening night, the Michelob ULTRA Pitchside Club will welcome fans 21+ from June 12–25, coinciding with the first FIFA World Cup 2026™ match in Los Angeles. Fans 21+ can view the full schedule and RSVP for free timed entry at: https://www.michelobultra.com/pitchsideclub.

Fans 21+ Experiences Include:  

– Catch FIFA World Cup^TM action daily, starting with the first U.S. match on home soil (U.S. vs. Paraguay) on June 12

– Celebrate the Mexican National Team’s June 18 matchup against South Korea, with special appearances by team legends

– Attend live shows hosted by Men in Blazers on June 12 and June 20, featuring special guests

– Enjoy daily DJ and freestyle performances 

– Play soccer-themed games with an opportunity to shoot against a soccer legend 

– Snap a picture with the newly designed Superior Player of the Match Trophy

– Soccer jersey customizations and much more

MORE INFORMATION:

To learn more about Michelob ULTRA Pitchside Club, visit MichelobULTRA.com/pitchsideclub. For more information, visit MichelobULTRA.com or follow @MichelobULTRA on Facebook, X, Instagram and YouTube.

For more information about the LA Galaxy Foundation, visit www.lagalaxy.com/community  

*MICHELOB ULTRA® “PITCHSIDE LA VIP” SWEEPSTAKES. No Purchase Necessary. Open to US residents (excluding ME, MD, & SD residents) 21+. Begins on 5/20/26 & ends 5/31/26. See Official Rules at www.michelobultra.com/rules for prizes & details. Msg & data rates may apply. Void where prohibited.

ABOUT MICHELOB ULTRA  

Introduced in 2002, Michelob ULTRA is the #1 Top-Selling Beer and Fastest-Growing in America.* With just 95 calories, 2.6 carbs, it is a superior light beer that celebrates the active, balanced lifestyle of its drinkers that includes both fitness and fun. Michelob ULTRA’s choice of grains and extended mashing process leads to its refreshing taste and fewer carbohydrates. It is brewed with the finest barley malt, rice, hops, and a pure-cultured yeast strain, all of which reflect Anheuser-Busch’s commitment to brewing quality. Michelob ULTRA reminds you to always drink, and sweat, responsibly. For more information, visit MichelobULTRA.com or follow @MichelobULTRA on Facebook, X, Instagram and YouTube.    

ABOUT ANHEUSER-BUSCH 

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an insurgent force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale. 

We make the nation’s most iconic beers, ready-to-drink spirits and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling and fastest-growing beer – Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, NÜTRL Vodka Seltzer, BeatBox, industry-leading craft beers and non-alcohol beers like Michelob ULTRA Zero. We are guided by our commitment to the communities we call home and to the 65,000 hardworking Americans who bring our products to life. That’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.

ABOUT THE LA GALAXY FOUNDATION  
As the official 501(c)(3) nonprofit organization of the LA Galaxy, Major League Soccer’s most successful club, the Los Angeles Galaxy Foundation (LAGF) is dedicated to advancing the game of soccer and using sport as a catalyst for positive change throughout Southern California. Through grants, programming and strategic partnerships, LAGF drives meaningful impact through its three pillars: improving access to youth sports, promoting health and wellness, and championing inclusive communities. The LA Galaxy’s commitment to community impact has earned league-wide recognition, including Major League Soccer’s Community Impact Club of the Year honor. Learn more at lagalaxy.com/community.

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