Jack Daniel’s and the ASYMCA Kick Off 14th Year of “Operation Ride Home” Helping Junior-Enlisted Service Members and Their Families Go Home for the Holidays

LYNCHBURG, Tenn-The Jack Daniel Distillery and the Armed Services YMCA (ASYMCA) today kicked off the 14^th year of their “Operation Ride Home” (ORH) campaign that helps junior-enlisted service members and their families travel home to see loved ones during the holiday season. Through ORH, 12,698 people have traveled home since the program began in 2011.

“Thanks to funds raised for this program by Jack Daniel’s, its partners and its customers, we believe we can set a record this year and send the most military families home yet.”

Once again, Jack Daniel’s has made its annual $100,000 donation to kick off the program and is asking their friends to visit operationridehome.com if they’d like to contribute to the cause.

Over $3 million has been raised over the years by the iconic Tennessee Whiskey distillery, its business partners, and the public to provide financial assistance for active-duty, junior-enlisted military, and their families to travel from their base of duty to homes across the country.

“These young heroes and their families sacrifice so much for our country, and we want to help them get off base and make the trip home to see their loved ones over the holidays,” said Chris Fletcher, Master Distiller. “For so many, they want to make the trip home but just do not have the necessary finances. And that’s where Operation Ride Home comes in – to provide those resources so that the dream of making it home to experience the joys of the season becomes a reality.”

“We are extremely proud to once again partner with Jack Daniel’s to make the holidays special for so many military families,” said Vice Admiral Bill French, USN (Ret.). “Thanks to funds raised for this program by Jack Daniel’s, its partners and its customers, we believe we can set a record this year and send the most military families home yet.”

The ASYMCA works with the various military commands in specific areas co-located with ASYMCA branches to identify and prioritize junior-enlisted service members and families most in financial need. Service men and women from the Army, Marine Corps, Navy, Air Force, Space Force and Coast Guard have traveled to all 50 states through airline tickets, pre-paid debit cards for those driving and other benefits.

Operation Ride Home is open to active-duty E-5 and below, both single and married, who might not otherwise financially be able to travel home. The option to drive or fly is an individual decision. For additional information on eligibility and to view participating installations that qualify for travel assistance, please visit https://www.asymca.org/operation-ride-home.

About Jack Daniel’s:

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Bonded, Jack Daniel’s Sinatra Select and Jack Daniel’s & Coca-Cola. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.

Please Drink Responsibly.

Jack Daniel’s Tennessee Whiskey, 40% alc. by vol. Jack Daniel Distillery, Lynchburg, Tennessee. JACK DANIEL’S is a registered trademark. ©2024 Jack Daniel’s. All rights reserved.

About the Armed Services YMCA:

The Armed Services YMCA (ASYMCA) is the oldest military support organization in the United States, founded in 1861. The ASYMCA’s mission enhances the lives of active-duty junior enlisted military members and their families in spirit, mind and body through programs relevant to the unique challenges of military life. In 2023, the ASYMCA engaged more than 291,000 military families and delivered more than 1.2 million points of service through its 12 Branches and 24 Affiliate Partners, serving more than 96 military installations across the U.S. To learn more about how the ASYMCA is "Strengthening Our Military Family," visit www.asymca.org.