Introducing the Merc x Gibson Capsule Collection, Gibson Partners with British Clothing Brand Merc for Apparel Collection, Available at the Gibson Garage London

LONDON — Gibson, the iconic instrument brand, has partnered with the celebrated British apparel label Merc Clothing to create the Merc x Gibson Capsule Collection, an exclusive range of limited-edition apparel. The Merc x Gibson Capsule Collection is inspired by the legacy of both brands and highlights the important connection between music and fashion. The Merc x Gibson Capsule Collection is only available at the Gibson Garage London (61-62 Eastcastle Street); orders can be placed over the phone at the Gibson Garage London +44 20 4570 5400.

The Merc x Gibson Capsule Collection features five, limited-edition pieces, including a stylish Merc x Gibson Legend Harrington Jacket, a Luthier Polo Shirt, a Bridge Hooded Sweatshirt, a Riff T-Shirt, and a Tone’ T-shirt.

“Merc is excited to collaborate with Gibson and we are proud to present a capsule collection that embodies the essence and celebrates the rich heritage of both brands,” says Sas Alavi, Managing Director at Merc. “It’s not just clothing; it’s a statement that pays homage to the powerful connection between music and style. The range has been meticulously designed to seamlessly blend the aesthetics of Merc and Gibson while appealing to modern sensibilities, creating pieces that resonate with both style enthusiasts and guitar lovers alike.”

Rising British punk-rock band Kid Kapichi has partnered with Gibson and Merc to launch and model the Merc x Gibson Capsule Collection. The genre-blending band known for their electrifying mix of punk, rock, and alt sounds has taken the UK by storm with their latest album, There Goes The Neighbourhood. The quartet recently announced headline tour dates for 2025, including a date at London’s Wembley Arena in April, as well as a show at the iconic Royal Albert Hall supporting the godfathers of punk, The Sex Pistols.

Above: Kid Kapichi model the new Merc x Gibson Capsule Collection (L-R) Ben Beetham (in the Riff T-Shirt), Jack Wilson (in the Legends Harrington Jacket), Eddie Lewis (in the Luthier Polo), and George MacDonald (in the Tone T-Shirt).

Download all photos HERE and video HERE, credit Gibson.

Kid Kapichi were a natural fit when choosing an artist that embodies the punk rock lifestyle in 2025 and to showcase the capsule collection, which features Gibson and Merc’s iconic logos in lavish gold on black on a stylish polo neck, tee and jacket, and a striking graphic tee featuring a quintessentially British red, white and blue colourway blazoned on the iconic Gibson Les Paul silhouette.

"It’s a pleasure to be working closely with two iconic brands. As time has gone on, we’ve naturally fallen more into the laps of Gibson guitars as I think their sound is unrivalled for the music we create,” says Kid Kapichi. “So, to work with them on multiple projects is such an honour. Merc have always made fantastic high-quality clothing, and Gibson have always made insanely high-quality instruments, so it’s a match made in heaven. It was an easy decision to say ‘yes’ when we were asked to work with the new collaboration. Merc have always lovingly recreated beautiful items from the 60’s era. One that is strongly connected with music and bands we’ve all loved our entire lives. We’ve been influenced by these bands and the clothing goes hand in hand with that too."

Tonight, February 24, the Gibson Garage London will host a launch event to celebrate the collaboration, which will feature live performances from Kid Kapichi and Blue Stragglers, a power trio known for their sheer energy and well-executed guitar solos.

“With the Gibson Garage London being just a stone’s throw away from Carnaby Street, having the opportunity to collaborate with Merc was something we were extremely passionate about,” adds Lee Bartram, Head of Commercial, Marketing and Cultural Influence – EMEA. “Merc are rooted in the Mod styling and culture of the 60s which is an extremely vital period, inspiring countless British musicians and guitar players while cementing London as being one of the most influential musical cities in the UK. With creative elements from famous Gibson models, and the Mod styling synonymous with Merc, the Merc x Gibson Capsule Collection has something for everyone looking for classic British design.”

Above: Jack Wilson of Kid Kapichi models the Merc x Gibson Capsule Collection Legends Harrington jacket with his Gibson Les Paul.

Above: The Merc x Gibson Capsule Collection Legends Harrington jacket.

Above: The Merc x Gibson Collection Bridge Hooded Sweatshirt, and Luthier Polo Shirt.

Above: The Merc x Gibson Capsule Collection Riff T-Shirt at the Gibson Garage London.

With a rich history of craftsmanship and innovation, Gibson has become synonymous with music culture. A vibrant and immersive music destination, the Gibson Garage London marks the first Gibson flagship store outside of the U.S. and follows the successful opening of the Gibson Garage Nashville. Opened one year ago by rock royalty Jimmy Page, Sir Brian May, and Tony Iommi, the Gibson Garage London is in the heart of historic London and is the ultimate guitar experience and destination for music lovers across the globe and the place to explore Gibson’s music history which spans over 130 years.

At the Gibson Garage London, music lovers are encouraged to plug in and play more than 300 electric and acoustic guitars. The Gibson Garage London features a special, dedicated Acoustic guitar room with one of the largest displays of Gibson Acoustic guitars in the entire UK, as well as areas for Epiphone electric, acoustic and bass guitars, and the biggest display of Kramer guitars in the UK. At the Garage, fans are welcome to pick up and play all things Gibson, Epiphone, Kramer, MESA/Boogie, Gibson Amplifiers, Maestro pedals, and enjoy a massive display of exclusive Gibson apparel, gifts, and lifestyle items, as well as gear and accessories.

Buying a guitar is a personal experience, with the most discerning customers appreciating a personalized guitar tailored to their specific needs and preferences. Step into the world of Gibson’s Made-to-Measure program, available only at the Gibson Garage London and the Gibson Garage Nashville. Make an appointment with one of our Garage Pro’s to build your dream guitar, using one of our iconic Gibson models as a starting point. The journey continues by selecting your top from our Wood Library, identifying your ideal neck shape and size and ends with picking your color, pick-ups, hardware and Gibson Custom Murphy Lab aging. Let the artisans of the Gibson Custom Shop in Nashville, Tennessee – who create the world’s most desirable electric guitars – handcraft your dream guitar. Book a private appointment at the Gibson Garage London, call +44 20 4570 5400, or visit HERE, and the Gibson Garage Nashville, call +1 (615) 933-6000, or visit HERE.

Whether you are a seasoned professional musician, a casual guitar player, a beginner, or simply a music fan, the Gibson Garage London is the must-see music destination in London.

The Gibson Garage London is located at 61-62 Eastcastle St, London, UK (one block from Oxford Street) and is open daily Monday – Friday from 11:00-7:00 pm, Saturday 10:00-7.00 pm and from 12:00-6:00 pm on Sunday. For the latest news and updates on the Gibson Garage London, follow @GibsonGuitarUK on Instagram.

Gibson Garage London

61-62 Eastcastle Street

London, UK

W1W 8NQ

(one block from Oxford Street)

Mon-Fri 11am-7pm

Sat 10am-7pm

Sun 12-6pm

Above: The main entrance of the Gibson Garage London.

Gibson Garage London photos and Broll: HERE.

Gibson Garage Fest Week London press releases: HERE, HERE, and HERE.

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Epiphone:

EPIPHONE.COM | X | INSTAGRAM | FACEBOOK | YOUTUBE

Kramer:

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