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Home / Beer News / Beer Events / Indeed Brewing Mr. Northeast Pageant Returns for Second Year of Competition

Indeed Brewing Mr. Northeast Pageant Returns for Second Year of Competition

Indeed Brewing Mr. Northeast Pageant Returns for Second Year of Competition
MyBeer Buzz Story by: MyBeer Buzz
Published: August 24, 2017 | Updated: July 4, 2025
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Indeed Brewing Mr. Northeast Pageant Returns
From Indeed:

MINNEAPOLIS, AUGUST 24, 2017: Walking on nails with a million dollar scowl, there he is, Mr. Northeast. When asked he can discuss craft brewing for hours while stroking his luxurious facial hair. Dressed in only his finest flannel, Mr. Northeast is looking for the kind of love you can only find at bar close. From the wrong side of the tracks, collecting vinyl before it was cool, more legend than mere mortal, he’s got what it takes to represent his corner of the city. He’ll take the town by storm, with his all-American face and form, he’s Mr. Northeast!

It’s that special time of year when the men of Minneapolis’ most niche neighborhood descend on Grumpy’s Northeast to compete before a panel of celebrity judges in such distinguished categories as “Fashion,” “Talent,” and "Question and Answer" to capture fame, fortune, and a year’s worth of beer. After all, Northeast is not just a neighborhood, it’s a lifestyle. This year’s distinguished judging panel includes Lori Barbero (Babes in Toyland), Ward 1 Council Member Kevin Reich, Robyne Robinson (Formerly of Fox 9), Jana Shortal (Kare 11), and Tony Zaccardi (Romantica). Last year’s event sold out, and raised over $3,000 for East Side Neighborhood Services.

The Mr. Northeast 2017 Pageant is now open for registration. Eligible contestants are 21 years of age or older, identify as male, and live in Northeast Minneapolis. Interested parties must submit answers to a brief set of thoughtful questions and pay a $10 registration fee. Ten contestants will be chosen by the Mr. Northeast committee to compete in the finals. All registration fees, as well as the $5 door on the day of the event will directly benefit East Side Neighborhood Services. Registration closes on Saturday, September 9th, and the pageant takes place September 23rd.

This ridiculous display of stereotypes and superficiality would not be possible without the generous support of the Mr. Northeast sponsors: Indeed Brewing Company and Sentyrz Liquor & Supermarket. Thank you for making dreams come true! 

*Smile and wave for the event’s nonprofit partner, East Side Neighborhood Services: Organized in 1915, East Side Neighborhood Services is a nonprofit human service agency that provides social and other services to individuals, families and the communities of primarily Northeast and Southeast Minneapolis.

The nitty gritty:
Mr. Northeast Pageant
Saturday, September 23rd at Grumpy’s Northeast
DOORS: 4pm, pageant begins at 6pm
$5 Donation (No Advanced Tickets Sold)
HOSTED BY: Ian Rans
JUDGES: Lori Barbero (Babes in Toyland), Ward 1 Council Member Kevin Reich, Robyne Robinson (Formerly of Fox 9), Jana Shortal (Kare 11), and Tony Zaccardi (Romantica)
DJ: Christy Costello
GRAND PRIZE: Indeed Brewing Company beer for a year (One case per month for 12 months. $500 value)

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Post Tags: #Beer Events#Beer News#Indeed#Minnesota#Press Releases
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