Heineken Provides Insider Access to Signature Experiences at Tribeca Film Festival®

WHITE PLAINS, N.Y., April 10, 2013 /mbb/ –Heineken®, official beer sponsor of the Tribeca Film Festival (TFF), announced enhancements to the Festival through premium experiences that bring people closer to the filmmakers, productions and communities that inspire them. These experiences, taking place over the duration of the festival from April 17 through 28, 2013 in New York City, include Heineken’s signature Green Room Sessions, all-new Trivia Night events, sponsorship of the TFF Audience Awards, support of Latino and African American filmmakers through Tribeca Film Institute’s Affinity Award and VOCES Grant, film After-Parties, and the official event Wrap Party.

For the 12th annual TFF, Heineken is expanding its signature Green Room Sessions to spotlight five films premiering at the Festival. Green Room Sessions will transform the traditional Q&A into a Heineken experience, inviting fans to enjoy a cold Heineken as filmmakers are being interviewed onstage by a renowned entertainment journalist. The program will also provide an exclusive look into films, and opportunity to mix and mingle with the cast and crew involved. A series of videos featuring interviews with the participating filmmakers will be available to view on Heineken’s YouTube channel (youtube.com/Heinekenusa). The Green Room Sessions are open to attendees ages 21 and over with tickets to the corresponding films. Full schedule and details below.

To extend the TFF experience throughout New York City, Heineken is hosting a series of film-themed Trivia Night events that invite movie buffs to put their blockbuster knowledge to the test for a chance to win tickets to the Festival. The Trivia Night events will take place at venues in lower Manhattan in the weeks leading up to and during the Festival and are open to the public. For more information please visit Facebook.com/TriviaAd.

"Heineken has been a proud sponsor of Tribeca Film Festival for five years and every year we seek to enhance the Festival experience for enthusiasts through unique events and activations that open their world in an unforgettable way," said Pattie Falch, brand director, Heineken Sponsorships & Activation. "We’re excited to partner with Tribeca Film Festival to bring the art of film closer to fans through access to movies that are making their mark in the industry and the creative minds of the filmmakers behind them."

As part of its ongoing commitment to filmmakers from all cultures, Heineken, in partnership with Tribeca Film Institute, will also recognize the work of talented African American filmmakers through the Affinity Awards, and Latino filmmakers through the VOCES Grant. The winners of both awards will be honored during a private event hosted by Heineken on April 26. In addition to cash prizes, the winners will receive year-round project support from the Tribeca Film Institute. For more information please visitwww.tribecafilminstitute.org.

As a passionate supporter of the film community, Heineken is also proud to sponsor the Audience Awards and Wrap Party. Throughout the Festival, attendees will have the chance to vote for their favorite films by completing nomination ballots upon exiting screenings of films. Final results will be tabulated and announced during the official Wrap Party at Eyebeam and concluding TFF celebration on April 27.

"Heineken has a deep understanding of the film community and is aligned with the goal of enabling the international film community and the general public to experience the power of film by redefining the Film Festival experience," said Jon Patricof, President and COO, Tribeca Enterprises. "We are proud to join forces with Heineken to continue to support emerging filmmakers across cultures through the activities at the Festival and as well as the Heineken VOCES Grant and Affinity Award with the Tribeca Film Institute."

Green Room Session Details

TFF ticketholders are invited to participate in the following Heineken Green Room Sessions upon viewing the films in theatres at the Festival: