Heineken – New Glass Design Helps Aging Beer Drinkers
Story by:
MyBeer Buzz
Published: November 29, 2013
| Updated: July 3, 2025
From ABCNews:
Australian professor, researcher and industrial designer Gianni Renda tapped into this good idea when he entered the Heineken Brewery 60+ Design Challenge that asked participants to design something for the over-60 beer market.
The age-friendly glass is curved on top with grooves and channels along the body to help promote a firm grip and capture condensation so the glass is less slippery. The star-shaped, silicon base steadies the glass to prevent tips and spills.
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