Heineken Launches Mural Project

From Heineken:

MIAMI, Nov. 13, 2012 /PRNewswire/mbb — World renowned Art Basel, the most important art show in the United States, a cultural and social highlight for the Americas, heads back to South Florida for a supreme exhibition of our world’s most exquisite and prominent artists. Among the many uniquely special satellite events during Miami’s Art Week is the launch of Heineken’s Open Your World Mural Project, which has been carefully curated to include some of the most talented veterans in street art. Celebrity-status street artists Chor Boogie, Estria, Prime and Don Rimx will leave their mark on Miami adding great value to the city’s thriving outdoor gallery including Miami-based prolific artists with the street cred to match, Trek6 and CP1. The Heineken Artists feature a conglomeration of bi-cultural visionaries known to employ distinctive skills and vision on the murals they coat with their muse. Tasked with the mission and creative freedom to interpret Heineken’s Open Your World message, the murals will take a life of their own and inspire all who bear witness.

Pop Up Parties
Adding to this fascinating street art showcase are the secret mural site pop-up parties paired with the musical expressions of inspiring DJs, true masters of the decks and turntables, for a true audiovisual experience. Spontaneous pop-up parties with Miami’s best DJ’s will surprise Heineken lovers at the mural sites and will be announced on Twitter by following #heinekenmurals.