Heineken CMO Departs For Weight Watchers
Story by:
MyBeer Buzz
Published: October 25, 2013
| Updated: July 3, 2025
I’m not sure why this Heineken story fascinated me, but since I love marketing, I thought you might too. From AdAge:
Heineken USA Chief Marketing Officer Lesya Lysyj is leaving the beer importer to become the president of Weight Watchers North America.
Lesya Lysyj
"This is a special opportunity for Lesya to take the next step in her career from CMO into a President role. While we will miss her, we are very proud of her," Heineken CEO Dolf van den Brink said in a memo to employees on Thursday. "Her successor will be named in the coming months," he said, noting her last day would be Nov. 15.
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