Gibson Announces Mona Lindgren (Sweden) and Alex Ritchie (Los Angeles) As New Artist Spotlight Program Musicians

Above (L-R): Alex Ritchie of Los Angeles and Mona Lindgren of Sweden join the Gibson Artist Spotlight program for 2024.

NASHVILLE, TN (February 29, 2024) Gibson, the iconic, leading American instrument brand has shaped sound across generations and genres of music, becoming one of the most relevant, played, and loved brands around the world. As part of Gibson’s commitment to artist-first culture, and music discovery, Gibson has launched the brand’s first-ever Gibson’s Artist Spotlight program which features a revolving and diverse roster of musicians and provides emerging artists around the world with global exposure and services committed to their career growth. Today, Gibson is thrilled to introduce two of the talented musicians from the Gibson Artist Spotlight roster, Alex Ritchie from Los Angeles, and Mona Lindgren from Sweden. Fans can learn more about Gibson Artist Spotlight musicians every month HERE.

Alex Ritchie is a Los Angeles based artist, writer, producer, and creative entrepreneur who is well on her way to success as a multi-hyphenate in entertainment. As part of the GRAMMY Next program defining the next generation of music industry leaders, Alex made her Grammy telecast debut at the 64th Annual Grammy Awards on CBS, alongside nominees H.E.R. and Giveon, and has worked with the likes of Ziggy Marley, music supervisor titan Tracy McKnight, and Grammys CEO, Harvey Mason Jr. Alex became the youngest sitting committee member in the history of the Recording Academy’s Los Angeles Chapter, where she served for 4 years–advocating for LGBTQ+ and Asian American representation in the music industry.

Alex Ritchie

Alex joined the Gibson Guitar family as an official Gibson Artist and entered into a marketing partnership with Kevin Hart’s Hart House. She teamed up with Rastaclat and the It Gets Better Project for her “Isn’t You” single released in honor of PRIDE Month and was also featured in the Grammy’s first ever LGBTQ+ National PRIDE Event, “Stay In, Come Out, Let’s Talk,” alongside LeAnn Rimes, Troye Sivan, and others. In 2023, she released her single “GO,” which amassed over 50,000 streams in the first couple weeks and quadrupled her Instagram following. She followed it up with the single, “Placeholder”–co-written by platinum-selling artist ZHAVIA. In addition to her music, Alex is developing her first ever line of hats, titled BoHat, and she created a new scripted TV series, of which screenwriter James Arcega Tinsley (Mayor of Kingstown) is attached as co-writer. Alex is excited to be part of the new wave of diverse representation in entertainment. Having been named one of the "Future Power Players" in the industry by The Recording Academy, she is ready for takeoff.

Alex Ritchie has released her new single “Blueprint” listen HERE, and read more about Alex HERE.

Mona Lindgren

Swedish artist Mona Lindgren plays guitar and bass in rock trio The Gems, is part of the Ladies Got The Blues collective, has a solo project under the name DeMona, and is a freelance session musician. As the bassist in her previous band, Lindgren toured extensively, including a two-month North American arena tour with the Scorpions.

Lindgren got her first Gibson—a black 2004 Les Paul Custom–for her 17th birthday, and it has been her main guitar ever since. When her previous band split in 2023, Lindgren formed The Gems with former bandmates Guernica Mancini on vocals and Emilie Johansson on drums, quickly signing with Napalm Records and reaching the dizzy heights of number two on the German rock radio charts with the single, “Like a Phoenix.”

Listen to The Gems’ debut album Phoenix, available now HERE, and read more about Mona HERE.

Gibson’s Spotlight Artist program features artists from North and South America and Europe, with artists from China and Japan coming onboard soon. Throughout the year, Gibson Artist Spotlight program musicians will be introduced across Gibson social media, and other channels, and their music will be highlighted through various collaborative moments in locations across the globe.

The Gibson’s Artist Spotlight program follows other artist-first programs and initiatives that the brand has introduced over the past five years, including the Marquee Artist program which currently features singer/songwriter Abraham Alexander.  The Marquee Artist Program invests in furthering the careers of artists on the rise who reflect the brand’s mission to celebrate and amplify music across genders, genres, and generations.  Marquee artists have access to Gibson’s global resources and work with the brand to create collaboratively inspired cultural campaigns, participate in product development, and launches, support Gibson Gives nonprofit initiatives, and join in special events across Gibson Brands products and channels, reaching millions of fans worldwide. In addition, the Gibson Generation Group (Gibson G3) program supports youth artists worldwide through its two-year career mentoring program, while the Gibson Gives Scholarship program provides financial support to students with music career aspirations, and Gibson Records, a record label that works with artists to produce, record, and promote guitar-driven music across the globe.

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About Gibson:

Gibson, the leading iconic guitar brand, has shaped the sounds of generations of musicians and music lovers across genres for 130 years. Founded in 1894 and headquartered in Nashville, Gibson has a legacy of world-class craftsmanship, legendary music partnerships, and progressive product evolution that is unrivaled among musical instrument companies. The Gibson portfolio includes Gibson, the leading guitar brand, as well as many of the most beloved and recognizable music brands, including Epiphone, which has been on every stage since 1873, Kramer, the original MADE TO ROCK HARD guitar brand, MESA/Boogie, the home of tone, KRK, behind great music for over 30 years, and Maestro, the founder of effect pedals. Gibson is dedicated to quality, innovation, and sound excellence so that music lovers for generations to come will continue to experience music shaped by Gibson. Explore more at Gibson.com, Gibson App, and on Gibson TV, follow us on Instagram, Twitter and Facebook, and visit us at the Gibson Garage.