Founders All Day IPA Packaging Update

I brought you a peek back in Sept 2023, and now this update from Founders:  zzubreebym

Happy Friday! We’re thrilled to let everyone in on our latest updates.  All Day has undergone a packaging evolution that we’re very excited about. This isn’t just a minor tweak; it’s a significant change that has been in the works for some time now. Still maintaining its original character, All Day now boasts an improved package design emphasizing key brand elements. Have no fear, it’s the same beloved beer just with a whole new look

This new look spans all of the All Day Brands so look out for the new All Day Packaging on store shelves near you.

Let’s take a trip down memory lane.

It all started in 2009. Our Brewmaster, Jeremy Kosmicki, wanted a beer that was easy to drink, light in alcohol, yet just as flavorful as a full-bodied IPA. Try as he might, he just couldn’t find one to fit that specific criteria. So, he did as any good brewer would, and set out to brew the beer he wanted to drink.

20+ recipes later, he landed on a perfect, full-flavored, easy to drink low-ABV IPA. Although, it wasn’t quite an IPA – it was more of a hoppy pale ale. A ‘session IPA,’ if you will. Because you could drink a few and not be absolutely sloshed, he dubbed it ‘Endurance Ale.’ It was an immediate hit in our taproom.

We decided to package Endurance Ale in 2011 and, as the first bottles were getting ready to ship out, we ran into a bit of rights issue. The name ‘Endurance Ale’ had to go, so we reached out to our fans to help us to choose its new name and label artwork. Having served as the descriptor on the original Endurance Ale label, ‘All Day IPA‘ was born as was the memorable label artwork depicting a Woody wagon rolling down a two-track. All Day IPA was official and beer fans loved it.

Fifteen years later, All Day IPA is our largest, and arguably, most well-known brand. It’s the beer that introduces most people to our brewery and we wouldn’t have it any other way. The packaging artwork has changed over the years, but the high quality beer has always stayed the same.

Did that make anyone else thirsty? Or is it just us? Look for All Day IPA near you via our beer finder!