Dark Horse Brewery Refuses Nickleback Endorsement

This is a tad bit dated, but still you have to love it….This initial post from Dark Horse’s Blog:

We received a call today from a producer guy out in Hollywood. It turns out that a big famous rock band wants to use our beer in their video that’s being shot in two weeks. This band is super popular and I’m sure the video will get tons of airplay. The guy on the phone said, “we’d like to have your delivery truck pull up to this frat party and wheel up a bunch of Dark Horse, then we’ll get some crowd shots of the kids holding your cans”. Aaron replied “we don’t do cans we have bottles”, the guy said that would be fine. It’s obvious that this would be a great opportunity for us and maybe get some mainstream youth into craft beer rather than the swill. However, none of us at the brewery really care for the band (or frat parties) so our knee jerk reaction is “no thanks”. But how cool would it be to see our beer in a video? Aaron said, “Why cant it be some cool band like Slayer?” The guy that called said the lead singer is familiar with our brand. What does that mean? Does the lead singer of Nickleback drink craft beer? Anyway we have until Monday to give them our answer. While we think about this we’d like your opinion. What should we do? [email protected]

And MichiganLive reported the answer from Aaron Morse: