Creator of Dos Equis “Most Interesting Man” Heads To Heineken

The caretaker for the Most Interesting Man in the World is moving on.

Paul Smailes

Paul Smailes, Heineken USA’s senior brand manager for the fast-rising Dos Equis brand, will assume the role of digital manager for Heineken Global in a promotion that will move him to Amsterdam. Mr. Smailes has overseen the wildly successful Most Interesting Man campaign since 2009, the same year the onetime regional effort went national.

Mr. Smailes’ replacement on Dos Equis is Nipa Parekh, most recently global marketing director-gum at Kraft Foods. (Heineken USA Chief Marketing Officer Lesya Lysyj is a former candy marketer for Kraft and Cadbury, where Ms. Parekh also spent time prior to Kraft’s acquisition of Cadbury.)