Coors LightⓇ Announces New Multi-Year Partnership With Baltimore Orioles

From Miller Coors:

A new multi-year deal includes a branded rooftop deck and fan experience, a special buy one get one for a penny in-stadium beer offer and limited-edition packaging.

CHICAGO, IL March 25, 2024 – This year, Coors Light is amping up how Maryland baseball fans “Choose Chill” with a new multi-year sponsorship with the Baltimore Orioles, which puts Coors Light in center field with the all-new Coors Light Roof Deck – the ultimate in-stadium experience for fans age 21+ from pre-game through extra innings. zzubreebym

In addition to the Coors Light Roof Deck, there’s a lot more on deck for fans.

“Baseball is still America’s pastime and, just like a cold Coors Light, it brings people together for moments both big and small,” said Tom Henehan, Molson Coors Field Marketing Director, Northeast Region. “We’re excited about our partnership with the Baltimore Orioles, a legendary baseball team with a dedicated and passionate fan base. We look forward to helping O’s fans find moments to Choose Chill this season.”

As the proud partner of the Baltimore Orioles, the beer brand will:

• Offer a $0.01 beer rebate* with the purchase of a regular price 16 oz. or 24 oz. can of Coors Light in stadium just in time for the start of the new season (March 27- April 27, 2024). Visit https://www.coorslightrebates.com//#/home, follow the prompts and enter code 24-24190.
• Have branding throughout Oriole Park at Camden Yards.
• Be the proud presenter of Early Bird Saturdays happy hour, which will feature local performers on the Coors Light Concert Stage along with special food and beverage prices.
• Partner with the team on branded giveaways, including Floppy Hat Night on July 26 to continue the beloved 40+ year tradition.
• Feature the Orioles on limited-edition 18-packs of cans throughout Baltimore County through April (or while supplies last).

“The Baltimore Orioles are excited about our partnership with an iconic brand like Coors Light,” said T.J. Brightman, Senior Vice President, Chief Revenue Officer. “Together we’ll create memories for our fans as they cheer on the birds this season and future seasons.”

*Alcohol purchase required. Must be 21+. Rebate offer valid 3/27/24 – 4/27/24 while supplies last. Maximum of ONE (1) rebate will be awarded per address/household. See https://www.coorslightrebates.com//#/home and enter code 24-24190 for details.

ABOUT MOLSON COORS BEVERAGE COMPANY

For more than two centuries, Molson Coors has been brewing beverages that unite people for all of life’s moments. From Coors Light, Miller Lite, Molson Trademark, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White, Leinenkugel’s Summer Shandy, Vizzy Hard Seltzer, Topo Chico Hard Seltzer, Simply Spiked Lemonade, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic beer brands ever made. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle with sparkling cocktails, canned wine, kombucha, cider and more.

Molson Coors Beverage Company is a publicly traded company that operates through Molson Coors North America and Molson Coors Europe, and is traded on the New York and Canadian Stock Exchange (TAP). The company’s commitment to raising industry standards and leaving a positive imprint on our employees, consumers, communities and the environment is reflected in Our Beer Print and our 2025 sustainability targets. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.

ABOUT ORIOLES

Since moving to Baltimore in 1954, the Orioles have become an institution in the city they call home. Over the past 70 years, the Baltimore Orioles have become one of the most storied franchises in all of Major League Baseball, winning three World Series Championships, 10 Division Titles, with the most recent coming in 2023, and calling The Ballpark That Forever Changed Baseball™ home. The Orioles are proud to give back to the community, focusing their year-round philanthropic efforts on two distinct pillars: Strengthening Our Community and Empowering Our Youth, while generating more than $10 billion in economic impact since 1992, and acting as a catalyst for tourism for the City of Baltimore and State of Maryland.