Budweiser Celebrates Its 150th Anniversary and America’s 250th Birthday with an American Summer Campaign Bringing Its Storied Legacy to Life Nationwide

This Summer, Budweiser Celebrates What It Means to be Made of America by Honoring The People, Traditions and Moments That Make America Special, With a New National TV Spot, Patriotic Cans, 16 Years of Partnership with Folds of Honor and More 

St. Louis, Missouri – April 30, 2026 – Budweiser, the #1 American Classic Lager¹, is celebrating a milestone summer, marking its 150th anniversary alongside the United States’ 250th birthday. Across the country, the brand is showing up in the moments that matter most, bringing people together in ways that reflect its deep-rooted history in American life. 

For 150 years, Budweiser, the great tasting, high-quality American Classic Lager, has been brewed for moments of celebration across America. This summer continues that legacy by honoring the traditions and moments that bring people together, as Budweiser celebrates alongside the nation in the lead-up to America’s 250th birthday. 

Todd Allen, SVP of Marketing for Budweiser at Anheuser-Busch, said: “As Budweiser marks 150 years and America celebrates its 250th birthday, we’re reflecting on the role this iconic American brand has played in bringing people together across generations. From the farmers and brewers to the drivers and communities we serve, Budweiser has always been about the people and the moments celebrated over our iconic high-quality American Classic Lager.” 

“Great Delivery” TV Commercial 

Budweiser’s new national TV spot, “Great Delivery,” celebrates how the brand is delivered to every corner of America, bringing people together and creating moments of connection over a Budweiser beer. Watch the full spot here.  

Building on the momentum of the brand’s USA Today Ad Meter winning Super Bowl LX ad “American Icons,” the new ad continues the “Made of America” campaign by celebrating the hardworking Americans who bring Budweiser to communities across the country and the role they play in the moments of connection that happen around the brand. 

As Budweiser marks its 150th anniversary alongside America’s 250th birthday, the spot reinforces the brand’s legacy as a high-quality American Classic Lager, brewed with care for the people and places that have defined it for generations. This summer, the brand hopes the spot inspires Americans to come together and pick up a Budweiser to celebrate the moments that connect us all. 

Limited-Edition Patriotic Cans 

Throughout the summer, Budweiser will be the beer of choice to celebrate the country’s 250th birthday at numerous events across the United States. For 150 years, Budweiser has been brewed for moments of celebration across America, and this summer’s efforts continue that tradition by bringing people together to celebrate the heritage that defines being Made of America. Available now, Budweiser’s new limited-edition Patriotic Cans are the latest collectible packaging in Budweiser’s milestone 150th anniversary year, following the Heritage Can Series 12-pack released ahead of the Super Bowl and the vintage-inspired MLB team cans launched prior to Opening Day. These limited-edition collectible cans pay homage to Budweiser’s storied past and American roots, featuring the brand’s iconic 150th anniversary logo.   

Patriotic Cans are available nationwide wherever Budweiser is sold in 12-ounce cans offered in 15-, 18-, 24-, 30-, 36-packs and 16-ounce aluminum bottles available in 15- and 24-packs. 

Budweiser is also giving fans the chance to experience the most patriotic delivery ever through the Budweiser Great Delivery Sweepstakes, where consumers 21+ can enter for a chance to win a Summer’s Worth of Beer.* Learn more at us.budweiser.com/greatdelivery.

Folds of Honor 

Budweiser is continuing its longstanding commitment to supporting American service members and first responders and their families through its partnership with Folds of Honor, now in its 16th year. Together with Anheuser-Busch and its wholesaler partners, Budweiser is building on a century-long legacy of honoring those who serve by supporting a nonprofit organization that provides life-changing educational scholarships to the families of fallen or disabled U.S. service members and first responders. 

As the nonprofit organization’s longest standing partner, Anheuser-Busch, its industry leading brands and wholesaler partners have donated $37 million to Folds of Honor, helping fund 7,400 educational scholarships for recipients nationwide. 

This year, Budweiser will bring back its American Beers for American Heroes program and donate a portion of all Budweiser sold in restaurants and bars across America throughout 2026, up to $1.5 million, to support Folds of Honor.**  

Budweiser Clydesdales National Tour 

The world-renowned Budweiser Clydesdales will once again travel to communities across the country this summer, amplifying the mission of Folds of Honor. Fans can experience the iconic hitch at a variety of events, including state fairs, sporting events and local parades throughout the season. 

Fresh off their 48th Super Bowl appearance, the Budweiser Clydesdales continue to serve as a symbol of Budweiser’s heritage and American tradition. First introduced in 1933 to commemorate the repeal of Prohibition, they remain one of the most recognized brand symbols in the world. Throughout the tour, the Budweiser Clydesdales will help raise awareness for Folds of Honor, bringing the nonprofit organization’s mission directly to communities nationwide.  

For more information on Budweiser’s American Summer campaign and to see how the brand continues to celebrate its 150th anniversary, follow Budweiser’s social channels (Facebook, TikTok, Instagram, X). 

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1. Circana Dollar Sales YTD Thru 4/12/2026, Beer Segment: American Classic  

*BUDWEISER® GREAT DELIVERY SWEEPSTAKES. No Purchase Necessary. Open to U.S. residents (excluding ME & MD residents) 21+. Begins on 5/4/26 & ends on 5/11/26. See Official Rules at us.budweiser.com/rules for prize & details. Msg & data rates may apply. Void where prohibited. *Prize is one (1) $180.00 pre-paid card that can be used to purchase two (2) 24-packs of Budweiser beer per month for three (3) months or any other product permissible under the gift card’s terms and conditions. Alcohol beverages are not part of the prizes 

**$1.50 for every barrel equivalent of Budweiser and Bud Light sold 5/1/26 – 11/30/26, up to $1,500,000.00.)

https://youtube.com/watch?v=6SQOmMyp5w4%3Frel%3D0%26enablejsapi%3D1%26origin%3Dhttps%253A%252F%252Fwww.anheuser-busch.com

ABOUT BUDWEISER 

Budweiser, an American-style lager, was introduced in 1876 when company founder Adolphus Busch set out to create the United States’ first truly national beer brand – brewed to be universally popular and transcend regional tastes. Each batch of Budweiser stays true to the same recipe used by generations of Anheuser-Busch brewmasters.” Budweiser is a medium-bodied, flavorful, crisp beer with layers of premium American hop aromas, brewed for the perfect balance of flavor and refreshment. Budweiser is made using time-honored methods including “kraeusening” for natural carbonation and Beechwood aging, which results in unparalleled balance and character.  

ABOUT ANHEUSER-BUSCH

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an insurgent force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale.    

We make the nation’s most iconic beers, ready-to-drink spirits and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling and fastest-growing beer – Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, NÜTRL Vodka Seltzer, BeatBox, industry-leading craft beers and non-alcohol beers like Michelob ULTRA Zero. We are guided by our commitment to the communities we call home and to the 65,000 hardworking Americans who bring our products to life. That’s who we are. For more information, visit  www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.   

ABOUT FOLDS OF HONOR

Folds of Honor is a 501(c) (3) nonprofit organization that provides educational scholarships to the spouses and children of US military service members and first responders who have fallen or been disabled while serving our country and communities. Our educational scholarships support private school tuition or tutoring in grades K-12, tuition for college, technical or trade school and post-graduate work, including a master’s degree, doctorate, or professional program. Funds for a second bachelor’s degree or trade/technical program certification are also available. Since its inception in 2007, Folds of Honor has awarded nearly 73,000 scholarships totaling over $340 million in all 50 states. Among the students served, 43 percent are minorities and 57 percent female. A total of 91 percent of expenses fund our mission of providing educational scholarships to the families of our nation’s heroes. It is rated a four-star charity by Charity Navigator and Platinum on Candid. It was founded by Lt Col Dan Rooney, the only-ever F-16 fighter pilot (with three combat tours in Iraq) and PGA Professional. He is serving as Commander of Recruiting for the Oklahoma Air Guard. For more information or to donate in support of a Folds of Honor scholarship visit foldsofhonor.org. 

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