Budweiser Adds Another Chapter To Its Super Bowl Legacy With The Return Of The Legendary Budweiser Clydesdales

Exciting Super Bowl Advertising News from Anheuser-Busch:

Starring a Clydesdale foal, the spot combines brand nostalgia with a fresh story of hard work and determination

New York, NY  – January 27, 2025 – Back on a stage as synonymous with the brand as its iconic horses, Budweiser is returning to the Super Bowl with the famous Clydesdale hitch. For the first time in over a decade, this year’s spot, titled “First Delivery,” features a Clydesdale foal as the star, depicting a story of resilience and dedication. “First Delivery” illustrates Budweiser’s commitment to always deliver for its fans and brings to life the brand’s iconic tagline, “This Bud’s For You,” which celebrates the grit and determination that make up the American spirit.   zzubreebym

“Budweiser’s Super Bowl legacy is an important part of our brand history, and through the decades, we’ve secured a place in the hearts of millions of fans with our unforgettable characters, quotable one-liners and heartfelt commercials,” said Kristina Punwani, Head of Marketing at Budweiser USA. “With the help of our beloved Clydesdales and a determined foal, this year’s commercial captures our commitment to deliver for consumers since 1876 and toasts to those who put in the hard work it takes to achieve their own goals, despite any obstacles along the way.”  

The Spot

Directed by Academy Award-nominated filmmaker and Emmy Award-winning commercial director Henry Alex Rubin and created by FCB New York, “First Delivery” opens at the Budweiser Brewery with the Clydesdale hitch gearing up for a delivery. With the final kegs loaded and the hitch about to depart, we meet our star, a Clydesdale foal, who is disappointed when the hitch driver tells him he isn’t ready to join the team on the road just yet.

As the Clydesdale hitch leaves the brewery, one of the kegs falls off the wagon. The foal is the only one to notice, and without a moment’s hesitation, he starts to nudge the keg with his head in pursuit of the hitch. The foal journeys through the backcountry, taking shortcuts to catch up with the rest of the Clydesdales. As the hitch parks in front of the bar in town, the delivery driver starts to unload the wagon and notices the missing keg. In that moment, we see the foal turn onto Main St., rolling the keg with sheer force and determination as his fellow Clydesdales and a few onlookers cheer him on.  

Inside the bar, locals are unwinding after a day of work when the foal rolls the keg through the front door and the message “Delivering Since 1876” appears onscreen, recognizing Budweiser’s commitment to always deliver for its fans. As the bartender pours a fresh round of Budweiser, the spot concludes with the end card reading “This Bud’s For You.” 

“First Delivery” is the 47th Super Bowl spot featuring the Budweiser Clydesdales, who have stood as a symbol of Anheuser-Busch’s tradition and heritage since 1933. To celebrate their return to the game and this milestone event in sports and culture, the Budweiser Clydesdales will be in New Orleans the week leading up to Super Bowl LIX, celebrating with locals and visitors alike in the community. 

The spot is now available to view nationally on Budweiser’s social and digital channels and will be airing on Super Bowl Sunday in select markets. Consumers can follow the Clydesdales’ journey leading up to the Big Game by visiting Budweiser’s social channels: YouTube, X, Instagram and Facebook.

ABOUT BUDWEISER

Budweiser, an American-style lager, was introduced in 1876 when company founder Adolphus Busch set out to create the United States’ first truly national beer brand – brewed to be universally popular and transcend regional tastes. Each batch of Budweiser stays true to the same family recipe used by five generations of Busch family brewmasters. Budweiser is a medium-bodied, flavorful, crisp and pure beer with blended layers of premium American and European hop aromas, brewed for the perfect balance of flavor and refreshment. Budweiser is made using time-honored methods including “kraeusening” for natural carbonation and Beechwood aging, which results in unparalleled balance and character.

ABOUT ANHEUSER-BUSCH

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As a leading American manufacturer and the nation’s top brewer, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only brewer that invests in the U.S. at this scale.

We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA, Busch Light, Budweiser, Bud Light, Stella Artois, and Cutwater, as well as industry-leading regional craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. That’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.

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