BrewDog Introduces P.O.P Soda Planet Over Profits)

From BrewDog:

What is the relationship between POP Soda and BrewDog?

POP Soda Limited is a BrewDog PLC group company, with agreements in place to ensure that no profit is made on the manufacture of this product by either legal entity

What does 100% of profits mean?

All profits made by POP Soda Drinks Limited will be donated to worthy causes, selected in conjunction with our professional scientific advisers

How frequently do we select projects?

We select projects every quarter to fund. First selection will be May 2022.

When will I get feedback on my application?

You will receive feedback within 3 months of your application.

Who do I contact if we have more questions?

Email us at [email protected] . We’d be happy to help!

How do we ensure all profits go to good causes?

We screen all projects in conjunction with our independent scientific advisers to ensure we select the best, most impactful causes.

What types of causes do we support?

• Innovative projects that aim to drive climate action

• Organisations which have a clear mission and measurable targets

• Places we’re developed a community where our breweries, bars and Equity for Punk shareholders

• High leverage projects where a little bit of funding might stand to have a huge impact

What types of causes do we not support?

• Organisations who are not a registered charity or not for profit.

• Climate action conferences, events or sponsorships

• Political campaigns

• Land acquisition, building projects or research projects

Where can I find POP soda?

• POP Soda can exclusively be found in selected Tesco stores from the 14th of February. It will also be available in BrewDog bars and BrewDog.com from March.

More information here.