BrewDog introduces N/A Beer Club Offering Exclusive & Sustainable Brews
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MyBeer Buzz
From BrewDog:
BrewDog is excited to announce the world’s most sustainable near beer club, BrewDog & Friends, an exclusive monthly subscription box with six alcohol-free (AF) BrewDog beers and six AF beers from the brewery’s friends. The June box will feature BrewDog’s Hazy AF and Punk AF, as well as exclusive brews from friends Hilltop Brewing and Crimson Cup; July will include beers from friends Lamb of God and Pelotonia. More info below on the beers and special offers.
For every box shipped, BrewDog will remove twice as much carbon emitted throughout the process. This is HUGE because beer clubs traditionally have a high carbon footprint due to the receiving of beer from all over the U.S. only to turn around and ship it directly to the consumer. As a carbon negative brewery, BrewDog set up this program so that it brews all the collaboration beers for the club at its brewery, leading to super low impact on the planet AND super fresh beer.
June BrewDog & Friends Box – available through 6/30
Friend
Hilltop Brewing
Beer
Triple Ripple
Hilltop
About
Crimson Cup roasts exceptional craft and specialty coffees and their Friend2Farmer program goes far beyond Fair Trade; they help provide a better quality of life for the farmer, their families, and their community so every purchase makes a meaningful impact. Triple Ripple showcases their award-winning coffee and pays homage to the ripple effect, a reminder that our good actions today can impact the future.
The approachable Hilltop Heritage Lager was quickly embraced by drinkers for all occasions. It has become a mainstay everywhere from stadiums to back porches. It’s for both the everyday and the momentous. Whether opened over a freshly cut lawn or an unforgettable evening with friends, this is your beer. And that includes people who don’t want alcohol in their beer. We’ve partnered with Hilltop to brew the first AF version of this hometown lager with all the taste and <0.5% of the alcohol.
Description
Cold Brew Coffee collides with Non-Alcoholic Stout in this decadent collaboration with Crimson Cup. Specialty roasted Kossa coffee is added in three different ways at three different times to fill this NA brew with a chewy body. Heavy hitting waves of roasted coffee aromas with almond and dark fruit lead into a sip of sweet, creamy bliss.
This is not your father’s lager, but it might fool him! This NA lager captures the classic feeling of American light lager that Hilltop is known for in Columbus. Great for grilling, cheering on that local sports team, or just watching clouds while sitting on the porch. A light straw color, a tasty bit of carbonation, and a smooth, easy flavor will have you whiling away the time reminiscing about all those good times.
July BrewDog & Friends Box – available 7/1
Friend
Beer
TBD
TBD
About
Founded in Columbus in 2008, Pelotonia was established with the objective to fund innovative cancer research. Pelotonia is a three-day experience that includes a weekend of cycling, entertainment, and volunteerism. Through its first twelve rides, Pelotonia raised more than $217 million for cancer research.
In 2020, BrewDog and Lamb of God shook the industry with the world’s first n/a beer collab, Ghost Walker. After multiple encores, the duo is reuniting once again to bring another smasher, this time an exclusive for BrewDog & Friends.
Special Offers
Monthly Box | $29.99
Save $10 off your first month with code MONTHLY. Ships monthly. Bills monthly. No commitment. Free shipping.
Three Month Box | $89.99
Save $20 off your first three months with code THREEMONTH. Ships monthly. Bills quarterly. Free shipping.
This 28 June 2021 update:
COLUMBUS, OHIO JUNE 25, 2021
Crimson Cup Coffee & Tea has partnered with BrewDog to launch Crimson Cup Triple Ripple nonalcoholic coffee stout.
The limited edition brew debuts in the June box of BrewDog & Friends, the world’s most sustainable nonalcoholic beer club.
“We’re excited to partner with BrewDog in this first-of-its-kind beer club, which delivers delicious nonalcoholic beers with a low carbon footprint,” said Crimson Cup Founder and President Greg Ubert.
Each monthly box includes six nonalcoholic BrewDog beers and six nonalcoholic beers from the brewery’s friends.
Besides Triple Ripple, the June box features BrewDog’s Hazy AF and Punk AF, plus an exclusive brew from Hilltop Brewing. July will include beers from friends Pelotonia and Lamb of God.
Triple Ripple is a cold brew-style stout featuring Crimson Cup’s Ethiopian Kossa Kebena coffee, added in three different ways at three different times to create a chewy body.
“Heavy-hitting waves of roasted coffee aromas with almond and dark fruit lead into a sip of sweet, creamy bliss,” Ubert said.
Triple Ripple pays homage to Crimson Cup’s Ripple Effect, based on its core values of achieving results, giving back and having fun.
“Every purchase contributes to the meaningful impact we create in communities around the globe,” Ubert said. “For example, our Friend2Farmer program goes far beyond Fair Trade, helping to provide a better quality of life for coffee farmers, their families, and their communities.
“By focusing on good, we believe the actions we take today can impact the lives of our team, partners and communities for years and generations to come.”
BrewDog said traditional beer clubs have a high carbon footprint because they receive beer from all over the U.S., only to turn around and ship it to the consumer.
As a carbon negative brewery, BrewDog set up this one-of-a-kind beer club so that it brews all the collaboration beers at its brewery. This results in low impact on the planet and super fresh beer.
Monthly BrewDog & Friends boxes are $29.99. A three-month box is $89.99. June boxes will be available through June 30.
About Crimson Cup Coffee & Tea
Columbus, Ohio coffee roaster Crimson Cup Coffee & Tea is celebrating 30 years of Coffee + Community. Since May 1991, Crimson Cup has roasted sustainably sourced craft coffee for consumers and wholesale coffee customers. It is a 2020 Good Food Award winner, 2019 Golden Bean Champion for Small Franchise/Chain Roaster and Roast magazine’s 2016 Macro Roaster of the Year.
Through its 7 Steps to Success coffee franchise alternative program, the company teaches entrepreneurs to run independent coffee houses in their local communities. By developing a coffee shop business plan, entrepreneurs gain insight into how much it costs to open a coffee shop.
Crimson Cup also supports life-enriching projects through its Friend2Farmer® initiatives, promoting the education, health, sustainability and economic growth of small-plot coffee farmers and their communities.
Crimson Cup coffee is available through over 350 independent coffee houses, grocers, college and universities, restaurants and food service operations across 30 states, Guam and Bangladesh. The company also operates several Crimson Cup Coffee Houses and a new Crimson retail flagship store. To learn more, visit crimsoncup.com, or follow the company on Facebook and Instagram.
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