Bold Rock Introduces a New Imperial Style

From Bold Rock:

Bold Rock expands their imperial portfolio with Imperial Orange

 
NELLYSFORD, VA  – Bold Rock, the #1 regional cider brand 1 , is excited to introduce a new addition to their successful Imperial cider family. Imperial Orange is the third 8.2% ABV imperial style for Bold Rock, joining the fan-favorites Imperial Cider and Imperial Berry, the #1 and #3 Imperial styles on the East Coast.

The 8.2% ABV Imperial Orange is a blend of Blue Ridge Mountains apples and juicy orange, with a subtle hint
of zesty lemon and lime. Starting January 24, it will be first available exclusively at Bold Rock taprooms in Virginia and North Carolina. It will start shipping by the end of January and be available in 6-pack 12 oz bottles, 4-pack and single-serve 16.9 oz cans as well as on draught in select locations. It will be also included in the new Imperial Crate variety 12-pack which will start shipping in February and feature Imperial Cider, Imperial Berry, Imperial Orange and a pack-exclusive Imperial Amber 12 oz bottles.

“Based on our experience and industry trends, consumers continue to enjoy imperial cider styles. Our goal was to create a new imperial cider which complemented our apple-forward Imperial Cider and berry-forward Imperial Berry and delivered the smooth taste our consumers have come to love over the years. The team explored numerous flavor combinations and chose the citrus-forward Imperial Orange for its approachable,
refreshing taste”, Courtnie Harrell, the VP of Marketing at Bold Rock, adds.

To find the new Bold Rock Imperial Orange Cider at a retailer near you, visit boldrock.com/finder. Follow Bold Rock on social media at @boldrockhardcider.

About Bold Rock Hard Cider
Founded in June 2012, Bold Rock crafts a variety of hard cider styles from apples harvested in the Blue Ridge Mountains of Virginia and North Carolina. The leading regional cider brand in the United States has two regional production facilities – the flagship Cider Barn in Nellysford, VA, and a Cidery& Taproom in Mills River, NC. Additionally, Bold Rock has taprooms at Carter Mountain Orchard near Charlottesville and at Brewers at 4001 Yancey in Charlotte, NC.

Bold Rock’s award-winning line of hard cider varieties includes the flagship Apple, favorites such as Imperial and Blackberry, and the best-selling seasonal cider assortment in the country. In addition to hard cider, Bold Rock has innovated across a wide spectrum of craft beverages to incorporate ready-to-drink cocktail and hard lemonade products which all feature the trademark Bold Rock commitment to refreshment and robust flavor.

In November 2019, Bold Rock joined the Artisanal Brewing Ventures family of brands which also includes Southern Tier Brewing Company, Victory Brewing Company and Sixpoint Brewery. Collectively the company is a top 4 regional craft brewer in the United States. Artisanal Brewing Ventures is headquartered in Charlotte, NC, and has operations in Brooklyn, NY, Manhattan, NY, Lakewood, NY, Buffalo, Cleveland, Pittsburgh, and metro Philadelphia.

Source: 1 IRI: Total US MULOC, L52W through 1/12/25