Best Damn Brewing Co. Debuts Best Damn Beer Gear Designed To Take The Beer-Drinking Experience To The Next Level At SXSW Interactive Festival

The Best Damn Office Chair—the first in a series of light-hearted Beer Gear concepts featuring upgrades only a beer lover could dream up—premieres at Best Damn Brewing Co.’s Bill-Bar e

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NEW YORK (March 14, 2016) – With SXSW Interactive Festival as the backdrop, Best Damn Brewing Co. continues its mission to bring you the best damn thing you’ve had all day by launching Best Damn Beer Gear. In the following months, the brand will release a series of one-of-a-kind items designed to help people enjoy cold Best Damn brews in innovative ways and in different situations. The first concept, the Best Damn Office Chair, was unveiled at Best Damn Brewing Co.’s outdoor event this week in Austin, where the brand is hosting festival-goers (21 and over) at its Bill-Bar—the only billboard that will serve you a beer.

Just in time for this week’s games, the Best Damn Office Chair shows fans the ultimate way to enjoy the college basketball tournament at work. According to a survey for Best Damn Brewing Co. by Wakefield Research, more than half (56 percent) of Americans are unable to enjoy the games because they’re stuck at work, and the Best Damn Office Chair is inspired by these office-bound sports fans.*

The Best Damn Office Chair includes everything from a built-in refrigerator in its armrest, to Bluetooth speakers, and even a “boss button” which lets fans easily hide the game livestream on their computers if the boss gets a little too close. People can see it in action in the brand’s upcoming online video series produced by Funny Or Die, and at several upcoming brand activations across the country this spring, starting with this week’s Best Damn Bill-Bar event at SXSW Interactive Festival.

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For us, it’s always been about the beer and how we can take everyday beer-drinking experiences and make them best damn,” said Kathy Sattler, brand director, Best Damn Brewing Co. “After launching Best Damn Cherry Cola earlier this month, we’re excited to be at SXSW Interactive Festival, the epicenter of creativity, to fuel drinkers’ ingenuity and inspire their own gear ideas.”

Best Damn Brewing Co. is challenging fans to share their own gear concepts with @BestDamnBrewing on Twitter, Instagram and Facebook using the hashtag #BESTDAMN. These submissions could influence two more Best Damn Beer Geer concepts that will be released this summer and fall.

Best Damn Brewing Co. at SXSW Interactive Festival

SXSW Interactive Festival goers can enjoy Best Damn Cherry Cola and Best Damn Root Beer at the Best Damn Bill-Bar located at Brazos Hall parking lot 204 East 4th Street in Austin, Texas through March 15. In addition to sampling Best Damn Root Beer and Best Damn Cherry Cola, SXSW Festival badge holders (21 and over) can try a Best Damn Root Beer Float created with Austin-based Lick Honest Ice Creams.

To learn more about Best Damn Root Beer and Best Damn Cherry Cola, fans are encouraged to visit BestDamn.com.