The low-ABV beer brand expands into new U.S. markets, launches nationwide online shipping, and welcomes beverage industry veteran Zech Francis to its advisory board

LAGUNA BEACH, California, Feb. 24, 2026 Beer Girl, the low-ABV beer brand based in Laguna Beach, California, today announced a series of major growth milestones that underscore its momentum within the fast-growing better-for-you beer category, including expansion into key U.S. markets, the launch of nationwide online shipping, and the addition of a seasoned beverage industry leader to its advisory board.
Multi-State Expansion & National Momentum


Beer Girl’s crisp, easy-drinking low-ABV (3.5%) lagers – which are zero sugar, gluten-reduced, and brewed with corn rather than wheat – are currently available in select retail and on-premise accounts across California and Arizona. Beginning March 1, 2026, the brand will expand into additional markets through partnerships with leading distributors, including Andrews Distributing in Dallas–Fort Worth, Texas; Lipman Brothers in Tennessee; Caffey & Carolina Premium Beverage in North Carolina; and across Florida with: Pepin Distributing Co, Gold Coast Eagle Distributing, Great Bay Distributors, and The Lewis Bear Co. Additional state launches are expected to follow throughout 2026 and beyond.

“We’re incredibly excited to welcome Beer Girl to the Andrews portfolio,” said David Holt, EVP of Strategic Partnerships at Andrews Distributing. “Beer Girl truly brings a new, fresh energy to the ‘lifestyle’ beer category that is only elevated by their fun and eye-catching branding, focused marketing and strategic vision for the consumers they aim to attract. We’re thrilled to introduce Beer Girl to an even wider audience of beer lovers across DFW!”
The expansion reflects Beer Girl’s disciplined, market-by-market growth strategy, prioritizing strong distributor partnerships and on-premise visibility as the brand builds national awareness. In addition to new market expansion, Beer Girl is launching nationwide online shipping mid-March, opening direct access to consumers and extending the brand’s reach.

“This multi-state expansion marks a major milestone for Beer Girl,” said Caroline Foulk, co-founder of Beer Girl. “We’re excited to bring our lighter, low-ABV, gluten-reduced beer to a much wider audience as demand grows for more balanced options.”

To further support its rollout, Beer Girl has partnered with Countermeasures (CMC) to drive growth in targeted U.S. markets and expand its presence across key national accounts.
“The team at Beer Girl has done an exceptional job addressing a clear gap in the gluten-reduced segment with a high-quality product designed to resonate with a broad audience. This brand is about to make waves across the beverage category, and we couldn’t be more excited to partner with them on this next phase of growth!” said Austin Sawyer, CEO of Countermeasures (CMC).

Strategic Advisory Board Addition
As Beer Girl enters its next phase of growth, the brand has appointed Zech Francis to its advisory board. Francis is a consumer goods entrepreneur, investor, and brand builder who was named to Ad Age’s 40 Under 40 class of 2025. Most recently, he served as SVP of Global Marketing at BeatBox, where he helped scale the brand from early traction to more than $250 million in annual revenue through brand development, partnerships and go-to-market leadership.
“Beer Girl is building real momentum by authentically speaking to a consumer the beer industry has long overlooked. We’re seeing strong early traction at retail, and Caroline and Griffin are the kind of founders who can turn that energy into a scalable, lasting brand, which makes this multi-state expansion especially exciting,” said Francis, Strategic Advisor, Beer Girl. “With the beer category facing unprecedented headwinds, the industry needs more brands like Beer Girl—a brand that solves real pain points for distributors and retailers by bringing new consumers into the category and driving true incremental growth.”

For more information and to view Beer Girl’s current collection, please visit: https://drinkbeergirl.com/ 

From Family Brewery to Primetime: Beer Girl Founder Caroline Foulk Heads to ABC’s Shark Tank

The Low-ABV Beer Brand From Laguna Beach Brings its Innovative Brews to the National Stage

LAGUNA BEACH, Calif., March 16, 2026– Beer Girl, the Laguna Beach-based low-ABV beer brand redefining modern drinking, announced today that co-founder Caroline Foulk will appear on ABC’s Emmy Award-winning show Shark Tank on Wednesday, March 18, 2026, from 10:00-11:00pm EST. The episode will stream the following day on Hulu.

Caroline will enter the Tank to pitch Beer Girl’s flagship lagers – crisp, easy-drinking, low-ABV brews that are zero sugar and gluten-reduced, designed for those seeking balance without sacrificing taste.


Caroline Foulk, Co-Founder of Beer Girl, Appears on ABC’s Shark Tank. Photo credit: Disney/Christopher Willard

As consumer demand grows for better-for-you alcoholic options and sessionable beers, Beer Girl is carving out a distinct lane in the fast-rising low-ABV category. The national television debut follows the brand’s recent multi-state retail and on-premise expansion announcement, with additional market launches planned throughout 2026 and nationwide online availability.

“We are beyond thrilled to share the Beer Girl story on Shark Tank,” said Caroline Foulk, Co-Founder of Beer Girl. “Beer Girl started as something personal. What began as a solution for myself has grown into a movement for people who love beer but want a more balanced way to enjoy it. Seeing that idea resonate and gain momentum – and now bringing it to the Sharks and beer fans across the country – is an exciting next chapter for our brand.”

Founded in 2023, Beer Girl was inspired by two pivotal experiences: Caroline’s time building, launching, and working alongside her family at their brewery, and a personal health journey that reshaped how she approached beer. While working at the brewery, she noticed that many guests – particularly women, but also men – opted out of traditional beers because they felt heavy or caused bloating.

After being diagnosed with an autoimmune disease, Caroline became more intentional about ingredients and discovered that beers brewed with corn instead of wheat felt noticeably lighter. That realization ultimately led to the development of Beer Girl’s flagship lager.

Originally introduced on tap at her family brewery – Caroline and her husband, Griffin Foulk, officially launched Beer Girl beyond the taproom in 2024 with a mission to redefine how beer can look, feel, and fit into modern lifestyles.

About Beer Girl

First brewed in 2023 at Co-Founder Caroline Foulk’s family brewery and officially launched distribution in 2024 alongside her husband, Griffin Foulk, Beer Girl offers a lighter, more balanced alternative to traditional beer without sacrificing flavor. Inspired by Caroline’s experience running the family brewery and navigating an autoimmune condition, the Laguna Beach–based brand was created for those who love beer but don’t love feeling heavy or bloated afterward. The result is a lineup of crisp, easy-drinking lagers that are low-ABV (3.5%), zero sugar, gluten-reduced, and brewed with corn instead of wheat.

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