Bantam Cider Rolls Out Can Program In New England
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MyBeer Buzz
From Bantam Cider:
Somerville, MA, September 21, 2015 Bantam Cider has officially announced the launch of its full-scale can program. In stores this week, craft cider fans in Massachusetts and Rhode Island will be the first to get their hands on cans of all three of Bantam’s year-round ciders: Rojo, Wunderkind, and The Americain.
Earlier this year, Bantam Cider introduced The Americain in cans. It was so well received that co-founders Michelle da Silva and Dana Masterpolo were convinced that the time was right to expand the offer to its full lineup.Da Silva and Masterpolo teamed up with Brooklyn-based John Magnifico of Magnifico Design to develop the sleek, stylish can concept.
“We chose this design because of its simple elegance,” said Masterpolo. “We wanted a can that would stand out, but that wouldn’t overshadow what was inside. For us, it’s all about the cider. So, John created a concept that could draw people in, but then let the cider do the talking.”
Massachusetts and Rhode Island residents won’t be the only ones to enjoy the new cans, though. Bantam Cider will be rolling out the program to its other New England markets, including Maine, New Hampshire and Connecticut, over the coming months. That means that craft drinkers can very soon expect to find their favorite Bantam Cider in whatever packaging they prefer at bars, restaurants, liquor stores, and package stores throughout the states.
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